1. Smart Farming: Manage Our Resources! Presented by: Abdul Rahman Abid Anas Ragab Joanna Krason Elisabeth Erbes

2. What is Smart Farming? Agriculture monitoring system Measure soil moisture content Measure nitrogen content in the soil Ccontrol the irrigation system  Cost optimization, Intervention of humen, more productivity 1

3. Systematic Design Computer Farmhouse Receiver and battery system 20 acre Zones Multi-hop Smart Antennas Moisture and nitrogen sensors 2

4. Smart Farming is important 3

5. Region19501960197019802000 (.....................................m 3................................) Africa20.616.512.79.45.1 Asia9.67.96.15.13.3 Latin America10580.261.748.828.3 Europe5.95.44.94.44.1 North America37.230.225.221.317.5 4 Per caput water availability per region Source: The world’s water. Assessing the resource. Keynote paper at the ICWE, Dublin, Ireland Trend of water availability since 1950

6. Region19501960197019802000 (.....................................m 3................................) Africa20.616.512.79.45.1 Asia9.67.96.15.13.3 Latin America10580.261.748.828.3 Europe5.95.44.94.44.1 North America37.230.225.221.317.5 4 Per caput water availability per region Source: The world’s water. Assessing the resource. Keynote paper at the ICWE, Dublin, Ireland Trend of water availability since 1950

7. Increasing competition for water Limited financing Independent machines Big machines Unpredictable Better organization of water Increase agriculture productivity Automatic and remote control Networked smart machine User and environment friendly Predictable Today Our motives Goal 5

8. Market 6

9. Moisture sensor 6

10. Market Moisture sensor Nitrogen sensor 6

11. Market Target Moisture sensor Nitrogen sensor 6

12. Where to start? Pakistan Agriculture is a main source of national income Big market Cheap shipment prices from China No language problems 7

13. Financial strategy Suppliers Yuyao Zhaohua Electric Appliance Factory Okystar Technology Co., Ltd. Shenzhen Geree Electronics Company Limited WTW Wissenschaftlich-Technische Werkstätten GmbH 8

14. Partners Ministry of Agriculture, Government of Pakistan  Mr. Muhammad Tauqeer Hussain Agriculture Development Bank in Pakistan  contactus@ztbl.com.pk Asian Society of Agricultural Economists (ASAE) 9 Financial strategy

15. Protection Registration the trademark:Intellectual Property Organization of Pakistan (IPO) Application patent: Intellectual Property Organization of Pakistan (IPO) 10

16. StrenghtsWeaknesses Useful / practical application Easy to use Database Remote control For commercial and private use Software can be updated Environment conservation Patent protected against unfair competition Battery based First trail No experience in business OpportunitiesThreats Big market Searching for new markets development of existing Expansion Low consumer awareness Low cash flow  high risk SWOT analysis 11

17. Gantt diagram

18. Worry Free Tomorrow 12

19. Acknowledgements Thanks to: Erasmus lifelong learning program University of Genova Camera di commercio Genova All professors of the summer school

20. Cost Soil moisture sensor (1-5) € Soil nitrogen sensor ------- Chips 1 € Receiver and battery (50-100)€ Patent 32 € Trademark 13 € Transportati on 100 € Store (30-100) Labours 100 €