1. CASE STUDY: Paramount Pictures/Nacho Libre Mobile Marketing Campaign 2006

2. Paramount Pictures Chose Zingy as their Mobile Marketing Partner ► Providing Zingy with exclusive mobile rights to Paramount Pictures films including The Godfather, Airplane, Clueless and Nacho Libre

3. Nacho Libre Campaign Objectives ► Drive foot traffic and awareness of movie release on opening day ► Promote movie in an innovative way connecting the Nacho Libre brand to target audience ► Generate incremental revenue for Paramount while generating buzz

4. Campaign Execution ► Produced original mobile content for Nacho Libre based on the funniest and popular scenes from the film, including voicetones and wallpaper images ► Promoted content both directly with carrier contacts and off- deck via print, online and text messaging ► Offered targeted mobile advertising placements

5. Secured Premium Placement with Carriers

6. Developed Print and Online Advertising

7. Promoted in Zingy Marketing Channels

8. Managed Mobile Advertising via Zingy Network

9. In Summary ► By partnering with Zingy, Paramount Pictures created an effective cross media campaign that achieved all marketing objectives Drove foot traffic  Nacho Libre debuted at #2 at the box office and generated over $80mm worldwide Created buzz  Delivered over 10,000 text messages with opening weekend reminders Generated revenue  Zingy sold over 20,000 pieces of mobile content