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Published byDean Iden Modified over 9 years ago
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MICE and Fiji; 2006 and beyond February 2006
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Making money from MICE
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Background In March 2001 the FVB completed qualitative research into the MICE market A lot has changed Specific FVB programs to address MICE PCO education Flavours of Fiji roadshow Flavours of Fiji website Specific collateral Corporate hosting Talanoa Newsletter Where does this place Fiji?
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A changed world The coup was an issue in 2001 Since then… September 11 th 2001 Bali bombing War in Iraq Tsunami in Thailand Service expectations have changed An online world Technology Improved service standards Global standards It is the right time to revisit the research
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Research approach Last time Two group discussions with PCOs One in Sydney and one in Melbourne This time Four mini-groups with PCOs Two mini-groups completed in Sydney Two mini-groups completed in Melbourne Quantitative online survey To be completed
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Incentives and conferences Two different ‘animals’ A conference is ‘serious business’ “An incentive it is effectively a holiday that they have earned because they have worked their butts off to get to a certain stage”
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Incentives A reward for work eg exceeding targets Fun Conference element Sometimes for ‘compliance’ Sometimes taken very seriously Creative Lasting memory Partners
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Conferences Challenging and complex Tend to be larger Serious business All day Tight timing Delegates from everywhere Lots of equipment Break-out spaces
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Conferences Interesting food Easy access to food Quality wine list Service, service, service, service
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What must a destination/property offer? Safety High quality audio visual Staging Connections critical to success Service Excitement Business services Soundproof rooms Broadband internet Photocopier Airlines Quality and schedule Activities
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Importance of DMC’s Must meet the DMC Trade shows, expos, famils Important to put a face to a voice Put great faith in the DMC Confidence is paramount DMC’s responsible for Activities Source hotel costs Not always Respond to quotes Creativity is essential PCO’s are looking for inspired suggestions
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Issues for PCOs Safety Paramount All companies are risk adverse Risk can mean insurance issues Budgets Everyone is pressured Exciting destinations Flight schedules Conference delegates come from many places
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Fiji in 2006
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A profile of Fiji Safe Fiji is considered safe Unless there is mention of a coup Close Exotic Most advanced Pacific Island Facilities are available …mostly Can make the conference / incentive interesting Meets service standards …mostly
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A profile of Fiji Good primary infrastructure Roads Airport Hotels Beginning to understand MICE Providing better service Improving facilities eg technology Still lots of room to improve
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Fiji properties Feel there is still not a lot to choose from Named hotels are the Sheraton, Shangri-La and now Sofitel Can be difficult to take large groups Not enough properties so not enough beds Can be difficult to make bookings for large groups Fiji very popular Hard to find enough accommodation Hard to secure flights
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Fiji properties Properties can be a long way from the airport Restricted to staying on the property Some feel accommodation is expensive PCOs hoped Denarau development would lead to lower costs Island economy can’t be the same as Asia…but that is the competition
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Examples of activities currently available Blue Lagoon cruises Rainforest walks Dinner on an island Fire walking Rafting Charter a boat Water sports Shopping in Suva Relax
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Problems with Fijian activities Not enough activities Hard to occupy a group for more than four nights Looking for inspired activities The experience must be memorable Something FIT cannot experience Lack of meaningful cultural experiences Help build a village, work with children? Greater variety has to be offered
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Problems with Fijian activities Have to find more to do with the “partners” Day spas, shopping expedition …but they want more! Seasoned travellers Expect more than the FIT Activities do exist “Twenty pages of the same thing” Just have to market them better Coordinate better on the ground Make it easy
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Fijian DMC's Feel there are only a “couple of good ones” Feel some DMC’s are understanding conference needs Can come up with inspired ideas Could be more pro-active Help put inspired events together Concerned by their relaxed attitude Don’t appear hungry for the business Do not always respond to emails, enquiries quickly ‘Little things’ missed
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Food…the eternal problem F&B not meeting expectations Food and wine is thought to be expensive “Almost cheaper to take own wine over” Wine only from the lower end Food is behind international cuisine Not good quality Not interesting Buffet’s get boring Business people have higher expectations Don’t seem to use local produce No blending of Fijian and Indian cuisine An ongoing process The competition improves constantly
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MICE like to shop Poor shopping Important for partners People like to spend money when on holidays Current markets are not selling interesting produce Which markets do they see? Fiji makes a lot of clothes Where can they buy these?
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What does all this mean?
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Challenges Convince the PCOs that we’re serious about their business Talk is cheap Demonstrate we have the facilities Make sure they’re in place MICE is not FIT And they don’t mix well Need a vision for development Don’t make it an ad-hoc adventure
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Issues for Fiji Service levels Feel these are lower than they should be Want ‘snappy service’ …but still like Fiji relaxation Expensive destination Perceived high cost of accommodation Perceived high cost of F&B Island economy can’t be the same as Asia…but that is the competition
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Opportunities for Fiji Fiji is in a excellent position to expand this market Asia is off the radar Particularly Bali which was a major competitor Fiji the most sophisticated Pacific Island Searching for new places and experiences Fiji has not yet capitalised on our natural, cultural and exotic attributes Enjoying popularity Time to capitalise on our good fortune
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Opportunities for Fiji Be hungry for business Can’t follow up too often Aggressive sales Ask; why did we lose this event? Promotional items Small promo pieces for building excitement These can be charged for Lots of pictures High quality / high resolution Important for PCOs and their clients
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Opportunities for Fiji Sell the experience Activities that integrate into community Be careful that events don’t feel ‘manufactured’ PCO famils “Make sure you do your homework and abide by the ‘Golden Rule’ – never select a venue without having seen it in person!” Main Event February 2006 PCO visits should be as frequent as possible
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Situation Fiji not ‘on the map’ in 2001 In 2006 Fiji is a serious player Asian safety issues have helped Room to grow and prosper …also room to lose business to Asia FVB known and respected Plant in place Key deliverables in place Needs that little bit extra
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Contact details Neil Stollznow PO Box 16 Level 2/156 Military Rd Neutral Bay NSW 2089 T +61 2 9953 7543 F +61 2 9953 7563 M +61 412 200 235 neil@stollznow.com.au neil@stollznow.com.au www.stollznow.com.au
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