1. Social Economy Development Tertiary industry in China

2. Three key industrial economic sectors Primary (raw materials) industry Secondary (goods production) industry Tertiary (service) industry Allan.G..B.Fisher. The Clash of Progress and Security ， London ： Macmillan ， 1935.

3. Outline 1. Introduction 1. Introduction 2. Development of the Tertiary industry in China 2. Development of the Tertiary industry in China 3. Franchise chain operation in the Tertiary industry 3. Franchise chain operation in the Tertiary industry 4. Shopping Online 4. Shopping Online 5.Discussion 5.Discussion

4. 1. Introduction The Tertiary industry involves the provision of services to other businesses as well as final consumers. Tertiary industry: banking, finance, insurance, investment, and real estate services; wholesale, retail, and resale trade; transportation, information, and communications services; professional, consulting, legal, and personal services; tourism, hotels, restaurants, and entertainment; repair and maintenance services; education and teaching; health, social welfare, administrative, police, security, and defence services.

5. 1. Introduction Why the Tertiary industry is important in China?

6. 2. Development of the Tertiary industry in China 2.1 Tertiary industry Photographer : Wang Wenlan Planned economy to market economy; shortage economy to consumption economy

7. 2. Development of the Tertiary industry in China Form of sector division in 1985 2.1 Tertiary industry Capital goods producing industry Consumption products producing industry Primary industry Secondary industry Tertiary industry

8. 2. Development of the Tertiary industry in China 2.1 Tertiary industry Socialist transformation in 1958Founded in 1949Reform and opening up in 1978 Comparably completed service system in cities From Consumption Cities to Productive cities. Small societies were organized by factories. Self service. Development in Service capacity: market booming, jobs providing, living conditions improving … The percentage is comparably lower The structure is in developing. Weakness of quality, technology and management. Regional disproportion.

9. 2. Development of the Tertiary industry in China 2.2 The percentage is comparably lower Percentage of the tertiary industry in GDP Developed Countries65% Moderately developed country50% Developing countries30% Tab 1. Proportion comparison of the tertiary industry in GDP Percentage of the tertiary industry in GDP 198021.6% 199632.8% 200039.0% 200840.1% Tab 2. Proportion of the tertiary industry in GDP of China Resource: Statistic data from National Bureau of Statistics of China Tab 3. Proportion of industries in GDP of developed countries Primary Secondary Tertiary The U.S.(1969-1979)25.8%37.3%36.5% Canada (1919-1923)20.8%42.4%36.8% Britain (1951-1961)19.5%36.3%44.2% Japan (1952-1953)22.4%39.4%39.2%

10. 2. Development of the Tertiary industry in China 2.3 Regional disproportion Percentage of the tertiary industry in GDP Beijing73.2% Shanghai53.7% Guangdong42.9% Henan28.6% Shanxi32.9% Liaoning34.5% Tab 3. Proportion comparison of the tertiary industry in GDP of 2008

11. Pupils were in their way to school, Yunnan province on 2007.9.4. Hangzhou Bay Bridge, the longest Bridge in the world, was finished on 2007.6.26. 2.3 Regional disproportion 2. Development of the Tertiary industry in China

12. Finance, insurance, social security system is in developing. Science and technology, information, consulting service is in developing. 2.4 The structure is in developing.

13. 3. Franchise chain operation in the Tertiary industry (from the French for free) is a method of doing business where in a franchisor licenses trademarks and methods of doing business to a franchisee in exchange for a recurring royalty fee. In China's commercial service sector, franchise chain (FC) operation has developed noticeably in recent years. 3.1 Introduction

14. 3. Franchise chain operation in the Tertiary industry 3.1 Introduction

15. 3.2 Franchise systems in China increasing rapidly and steadily Source: Year Surveys By China Chain Stores & Franchise Association (CCSF) 3. Franchise chain operation in the Tertiary industry

16. Contributions Jobs3,360,000 Investment （ Billion US$ ） 10.5 Sales （ Billion US$ ） 52.5 Tab.4 Economic Contributions From Franchising in China, 2005 Source: 2005 Year Survey By CCFA 3.2 Franchise systems in China increasing rapidly and steadily 3. Franchise chain operation in the Tertiary industry

17. The fake oneThe real one

18. 3. Franchise chain operation in the Tertiary industry Tu Jia Shaobing (sesame seed cake ) was very popular in 2006 in Shanghai. Dozens of such snack-bars appeared in one night.

19. 3. Franchise chain operation in the Tertiary industry BaBi steamed bun appeared in Shanghai in 2003, then became popular. Dozens of such snack-bars appeared in one night. Several months the brand was registered by the original chef. One or two years later, fake BaBi disappeared. Babi steamed bun break through 100 snack-bars nationwide in February 2008.

20. Have you shopped online with the internet? What are the advantages of shopping online? 4. 4. Shopping Online

22. 5.Discussion If you will make your career in China, will you choose the tertiary industry? If yes, which industry interests you?