1. Marketing Your Library: One Social Media Tool at a Time Denise A. Wetzel Alabama Public Library Service

2. Outline Basics of Marketing ◦ Marketing Defined ◦ Basics Discussed ◦ What’s Your Story? Social Media ◦ Twitter ◦ Facebook/Google+ ◦ foursquare ◦ flickr/photobucket ◦ YouTube ◦ Pinterest ◦ tumblr ◦ Blogs ◦ Hootsuite ◦ Timing Additional Resources Conclusion

3. BASICS OF MARKETING

4. Marketing Defined The act or process of selling or purchasing in a market An aggregate of functions involved in moving goods from producer to consumer ~as defined by Merriam-Webster

5. Basics Discussed Word of Mouth vs. Social Media Image is everything Develop relationships Use ALL media sources available

6. Disney Institute Philosophy “A good story makes sense, moves the listener and is re-told. What story is your organization telling?”

7. SOCIAL MEDIA One Tool at a Time

8. Why should we use social media?

10. Twitter Microblogging platform 140 characters max Retweeting is king Important symbols Posting capabilities

11. Twitter in Action

12. Facebook/Google+ 41% of U.S. Population has a Facebook account See handout for creating a page

13. Facebook in Action

14. Google+ in Action

15. foursquare Location-based Checking-in Points/Badges ◦ Bookworm Badge Promoting your library

16. photobucket/flickr Image hosting site Albums Compatability Image hosting site Photo policy Ideas for use

17. photobucket in Action

18. flickr in Action

19. YouTube Upload videos Length Can tag for greater search ability Custom channel

20. YouTube in Action

21. Pinterest Pinterest Users How connected Pin Steadily Ideas for use

22. Pinterest in Action Pin

23. tumblr. Microblogging platform Shares multiple media types

24. tumblr. in Action

25. Blogs Blogger WordPress The audience Think simplicity Successful Strategies

26. Blogs in Action

27. Hootsuite Social Media Management System How it works Options

28. Timing

29. ADDITIONAL RESOURCES ©

30. Resources http://www.commoncraft.com/ http://copyblogger.com http://ilovelibraries.org http://librariesareessential.com http://mashable.com http://visual.ly/ American Libraries Magazine Bite Sized Marketing by Nancy Dowd, Mary Evangeliste and Jonathan Silberman Doing Social Media So It Matters by Laura Solomon The Library PR Handbook edited by Mark R. Gould The Ultimate Web Marketing Guide by Michael Miller The Visible Librarian by Judith A Siess Duct Tape Marketing by John Jantsch

31. CONCLUSION Any Questions?

32. Denise A. Wetzel Alabama Public Library Service Field Services Librarian 6030 Monticello Drive Montgomery, AL 36130 (334) 213-3949