1. Session A Crisis and Emergency Risk Communication* *Adapted from CDC Crisis and Emergency Risk Communication (CERC) Training

2. Participating Agencies Food and Agriculture Organization of the United Nations U.S. Department of Health and Human Services Centers for Disease Control and Prevention World Health Organization Thailand Office

3. Session A Objectives Describe the foundation and rationale of crisis and emergency risk communication Describe the framework of the workshop and goals to be achieved “Buy into” establishing a Health Communications Consortium as an outcome of the workshop Describe the foundation and rationale of crisis and emergency risk communication Describe the framework of the workshop and goals to be achieved “Buy into” establishing a Health Communications Consortium as an outcome of the workshop

4. Crisis and Emergency Risk Communication To provide accurate, timely, and coordination information during a crisis or emergency. To inform the public of potential risks and steps being taken during a crisis or emergency. To aid individuals, stakeholders, or communities to accept the imperfect nature of choices and to make best possible decisions during a crisis or emergency.

5. Crisis and Emergency Risk Communication Crisis Communication Lifecycle* To facilitate in anticipating the needs of the public, the media, and stakeholders at different stages Each stage has unique communications and information requirements Crisis Communication Lifecycle* To facilitate in anticipating the needs of the public, the media, and stakeholders at different stages Each stage has unique communications and information requirements Maintenance Resolution Evaluation Initial Pre-crisis

6. Pre-Crisis Communication Be prepared Foster alliances Develop recommendations through consensus Test audience messages Pre-crisis

7. Risk Perception Voluntary vs. involuntary Personally controlled vs. controlled by others Familiar vs. exotic Voluntary vs. involuntary Personally controlled vs. controlled by others Familiar vs. exotic

8. Risk Perception Nature vs. manmade Reversible vs. permanent Statistical vs. anecdotal Nature vs. manmade Reversible vs. permanent Statistical vs. anecdotal

9. Risk Perception Fairly vs. unfairly distributed Adults vs. children Understood benefit vs. questionable benefit Fairly vs. unfairly distributed Adults vs. children Understood benefit vs. questionable benefit

10. Emergency Risk Communication Principles Don’t over-reassure State continued concern before stating updates Acknowledge uncertainty Emphasize a process in place Give people things to do Don’t try to allay panic Acknowledge people’s fears Don’t over-reassure State continued concern before stating updates Acknowledge uncertainty Emphasize a process in place Give people things to do Don’t try to allay panic Acknowledge people’s fears

11. Accuracy of Information + Speed of Release Empathy + Openness Crisis and Emergency Communication Credibility Successful + = Communication Trust Credibility Successful + = Communication Trust