1. How to get Published…. Dr Jonathan Wilson, LAIBS 31 st Jan 2012 1

2. Books & Journals Disseminate Knowledge Support and Communicate Cutting Edge Research Facilitate Student Learning Make a Profit 2

3. Making the right choices... Project Product Publisher Your time is precious; you need to make sure that you maximise your academic impact without creating unnecessary work for yourself. You need to be STRATEGIC, PRAGMATIC & REALISTIC 3

4. The Ideas Market – Where do projects come from? You know of existing successful books in the market that you feel you can improve upon There isn’t a book for the course you are teaching A publisher gets in touch with an idea or a request for help in a given subject area Your Research Identification of a Gap in the Market Your Teaching BOOKS JOURNALS You are responding to another article You need to publish your finding as a condition of your funding An editor gets in touch to commission a piece or to ask you to guest edit a special issue. 4

5. Project – Marketable Knowledge Academics and Publishers live and die by the quality of their content. You need to be strategic when deciding on a viable project but even more importantly you need to be REALISTIC. IS THERE REALLY A MARKET FOR THE ARTICLE / BOOK YOU ARE PROPOSING??? INTERNATIONAL?? ORIGINAL??? BASED ON SOLID METHODOLOGY??? UP-TO-DATE??? A GENUINE CONTRIBUTION TO THE FIELD??? 5

6. Product - Books Long Term Projects – they can be a statement Help to develop your academic profile Relationship with Publisher Money!!!! Can contribute to the current body of literature on the subject / Profile of the University 6

7. Although I mentioned money, you are unlikely to sell as many books as this person! 7

8. ● A student-focused text designed to accompany a core UG (and occasionally graduate) course ● Is required reading i.e. ‘Introductory Sociology’ or ‘Research Methods’ textbook ● Very long and are full of student-centred features such as questions, boxes, cases and summaries ● Level of publisher intervention – very high! ● MAKE MONEY!!! CORETEXTBOOKCORETEXTBOOK 8

9. MODULARTEXTBOOKMODULARTEXTBOOK ● Student and course-focused; possibly a vehicle for original thinking or research ● Tend to vary from their rivals a little more than core textbooks ● Written for more varied, higher level, courses ● Level of publisher intervention is still high ● Can be profitable 9

10. MONOGRAPHS ● A book based upon an original body of research carried out by the author (most commonly on the basis of PhD work or research carried out under a fellowship) ● Specialised and high level. Often with an academic or researcher readership. ● Sell VERY poorly. ● Priced High & often Hardback Only Increasingly difficult to find publishers who will publish monographs as they are unprofitable. 10

11. Avoid the clichés... ● Ignoring journal’s guidelines ● Obscure title ● Niche (domestic) empirical study ● Applying to more than one journal at a time 11

12. Publisher – Books Be Strategic Target Appropriate Publishers Are they established in your area? Do they publish books that you use for your research? Are they global / local? Do you need to update your research? Would your title FIT their existing list? Do they publish the TYPE of book you are proposing? How is your book different? Be Pragmatic... Be Realistic... 12

13. Be Strategic... Be Pragmatic... The EDITOR is a human being They are specialists in publishing They have market knowledge but they are NOT academics Personalise your cover letter – individual & company They receive 10-15 unsolicited proposals a month Reassure them that you have done your research Be Realistic... Publisher – Books 13

14. Be Strategic... Be Pragmatic... INFORMATION ! COMPETITION ! MARKET! PEDAGOGY! Read the submission guidelines Clear rationale International potential? Course details – provide outlines, numbers & institutions Who is the competition? Why is your project different / better? Pedagogy - Imagine the page / sample material Be Realistic... Publisher – Books 14

15. Be Strategic... Be Pragmatic... INFORMATION ! COMPETITION ! MARKET! PEDAGOGY! Fully referenced proposal Course details Sample chapter Short CV Be Realistic... Publisher – Books 15

16. Be Strategic... Be Pragmatic... Be Realistic... Significant costs – print, storage, delivery Editor publishes 30 books a year Contract – is deliberate; it reflects market expectations Most editors reject 10+ proposals a month without review £££ Publisher – Books 16

17. Publisher – Journal Articles Be Strategic Target Appropriate Journals Do you use the journal for your research? Are the other articles related to yours? Has the journal published regularly in this area? Does the editor work in your field? Specialised or General? Be Pragmatic... Be Realistic... 17

18. Publisher – Journal Articles Be Strategic... Be Pragmatic... Do your research References? Readers? Online submission systems Don't give them the opportunity to reject Be Realistic... 18

19. Publisher – Journal Articles Be Strategic... Be Pragmatic... Be Realistic... Many journals have a rejection rate of at least 75% Perhaps consider trying smaller, newer journals How long between acceptance and publication? Is your article good enough? Is it worth a go? 19

20. Last slide… Ask, Learn & Develop...Publish! Any questions? 20