1. Ssk 1204 project n°2 The “Genius” pen

2. Team identification The Geniuses

3. the team members Houda Jihad YoussefYassine

4. Team values Hard work. Punctality. Respect of each others. To get good result you should provide good work.

5. Team approach to the assigned topic and task Theme: Innovation, Creation and Design Topic: The Genius Pen Assignment: Creating and designing a multifunctional pen in terms of usefulness and cost effectiveness.

6. methods/strategies used to address the assignment Data gathering –Internet documents –Interviews and surveys Analysis –Sampling data in charts and tables Discussion –Developing the results Conclusion –A critical syntesis of the results –Come out with the final product

7. Outline part1: the history of pens part2:description & design part3:market study part4: comparison of the genius pen with other pens

8. Part1: the history of pens

9. History of the Pen 1702 First known fountain pen invented by a Frenchmen named M. Bion. 1834 John Jacob Parker’s Pen impractical due to trouble of ink flow and drop. Designing a tinny tube of hard rubber filled with ink and attach a metal piece at the base of it.

10. History of the Pen Invention in 1884 by Lewis Waterman that carry own reservoir of ink. The idea was to include a hole in the metal piece ‘nib’ and break the feeding system in three parts

11. Parts of the Pen Nib: in contact with the paper. Feed:Controls the flow of the ink from the reservoir. Section: holds the nib and feed together and attach them to the ink reservoir

12. Improvements In 1915, Design a sac ink made from rubber to hold ink for self filling. Re-filling by pressurizing the reservoir in an ink bottle so that air is replaced with ink. In 1950, invention of pre-filled plastic ink container for easiest and cleaner use.

13. Ball Point Pen Early 1800s: The invention of integrated ink reservoir for pens 1884: Waterman designed the first usable pen in the history 1938: the invention of the first ball point pen by the brothers Biro from Hungary. It was a big success since it holds ink for a long period of time without refilling it. 1945: Reynolds an American businessman copied the invention and begun to sellit in the US. Big success in the history.

14. Description & design

15. THIS IS WHAT THE PEN WILL BE LIKE

16. THE SCHEMA IN DETAIL A ROLLER A RECORDER A PEN A PEN CHARPENER A LAZER CARTRIDGE

17. COLOR SCHEMA

18. THE FIRST PART OF THE PEN WILL CONTAIN A RECORDER AND A ROLLER AND HERE IS HOW THESE ELEMENTS WILL BE DISPOSED

19. IN THE SECOND PART WE CAN SEE HOW THE PENCIEL AND THE PEN SHARPENER WILL BE PUT ON THE GENIUS PEN

20. THE GENIUSES DECIDED TO ADD THIS LAZER USEFUL FOR PRESENTATIONS

21. 3D Version

25. THE MARKET STUDY OF THE GENIUS PEN

26. New product development strategy Market segmentation  AUI Market targeting  students & teachers Market positioning  The need of a new product that satisfies the consumers Business analysis  The cost and The price of the Genius pen Test marketing  testing the product & making advertisement

27. Market targeting Students & teachers at AUI use different materials concerning studies The chart show the use of students of 5 items included in the Genius pen depending on the results of the survey

28. Market positioning Students & Teachers stated that they loose their materials frequently As a result, the Geniuses thought of the Genius pen that satisfies their needs

29. Business Analysis Defining the cost and benefits of the Genius pen, we chose the cost-based pricing method. This method consist on: Total project cost + Standard markup for profit

30. Pricing

31. Test Marketing After defining the target, the position and the price, it comes the step of testing the product and starting selling it. For financial concern, our market study stops here.

32. Comparaision between our pens and other ones (Showing other pens to compare them with our genius pen to show the usefulness of ours.) Nothing to signal Is there any competitive pens

33. The degital voice pen recorder This pen is able to record voices. For example: during the meetings and encounters. But our pen contain the same function, plus other ones at the same time.

34. Pen style laser pointer This pen contain a Visible laser Diode. It can be used during presentation to point details for example. But our pen also contain a suitable professional laser.

35. Pen with sharp tools We can add to this pen many kind of tools like: cutting blade, saw or even stainless steel file. But this tools are really unsafe for the students and can be very dangerous if they are not used in an appropriate way.

36. Digital FM Radio Pen This pen features digital searching of stations for clear reception. However, this pen is just for entertainment, so not really useful for the students.

37. Conclusion So from all the precedent compatative pens. Our Genius pen is really the ideal one because it containes this 7 functions: pen, pencil, roller, eraser, recorder, laser and pen sharping. Furthermore, this pen is not a toy to play with it, but it has fucntions that can help the student for his\her academic studies.

38. Interviews

39. References http://inventors.about.com/library/weekly/aa100 897.htmhttp://inventors.about.com/library/weekly/aa100 897.htm http://inventors.about.com/library/weekly/aa101 697.htmhttp://inventors.about.com/library/weekly/aa101 697.htm http://www.lienkai.com.tw/mainLP-05.htm http://www.geekpens.com/fmradio.html http://www.havegadgets.com/electronic- gadgets/digital-voice-recorder.phphttp://www.havegadgets.com/electronic- gadgets/digital-voice-recorder.php Our website: http://stud.alakhawayn.ma/~011A375421/ssk1204.htm http://stud.alakhawayn.ma/~011A375421/ssk1204.htm

40. Thank you for your attention Have a good vacation