1. The Research Workflow Revolution: The Impact of Web 2.0 And Emerging Networking Tools On Research Workflow Bill Russell Communications Director 4 th April 2011

2. Welcome To Yorkshire

3. Research Aims Are social media impacting upon researcher workflows? If so, how should publishers and librarians respond?

4. About the survey A global survey of facts and opinions Key facts 2,414 researchers 215 countries Arts and humanities, STM, social sciences inc. business

5. Methodology 1,923 users 491 non- users 491 non- users 491 non- users 491 non- users 491 non- users 491 non-users Research partners Emerald & UCL Contributors & Groups Charleston Conference Cambridge University Press Taylor & Francis Wolters Kluwer Imperial College, London Manchester University Edinburgh University Contrast group Contrast Group

6. Most popular social media in research A big gap between awareness and use Key findings Big gap between awareness (orange) & actual use (green) in 7 out of 8 categories. Exception - Collaborative authoring Social media has not yet made big inroads into researcher workflows.

7. Most popular social media in research Generic services rule

8. Use of social media tools Few people use more than 2 sets of tools 63.4% of social media active researchers use tools from just 1 or 2 categories.

9. The research life cycle Where do social media fit?

10. Emerging research preferences Observations There are real benefits where social media support the research process. The core of the research process is not well supported by social media.

11. Research Workflow: Perceived usefulness of social networking tools by research stage The scale is 1=Not at all useful 2=Somewhat useful 3=Very useful 4=Extremely useful

12. Perceived social media benefits Does visibility drive esteem? 1=Strongly disagree 5=Strongly agree.

13. Social media enthusiasts Differences by age group?.. Not much!

14. Links to the data behind the published article 33.4% Links to the data behind the published article 33.4% What users want from publishers: - Read any content on any platform. - Links to data Links to the data behind the published article 33.4% Greater use of multimedia 11.2% RSS as standard 6.4% RSS as standard 6.4% RSS as standard 6.4% Content readable on all platforms 42.8% Multilingual capabilities 6.3% Researchers single out one of the recommendations as highest priority for publisher action.

15. What users want from libraries Make the library more like Google Preserve Web 2.0 content 7.9% Catalogue Web 2.0 content 9.8% Socially tag library Catalogue 11.7% Add a social network interface to the library catalogue 14.2% Researchers single out one of the recommendations as highest priority for library action.

16. Scholarly information discovery preferences 1=Least favoured and 5=Most favoured

17. Importance attached to specific dissemination channels 1=Not at all important & 4=Extremely important

18. Researcher’s Maze Getting Bigger And More Complex

19. Information And Research Gumbo Richer, More Complex, Faster/Slower Articles Book chapters Institututional Repositories Government reports Research bodies (OECD) Media Blogs Social Media encountered material ALL sources need checking and validating

20. Scholarly Research & Technology Evolutionary Process Printed Journal: 1665 Conferences Telephone Journal explosion Books Internet & digitisation Institutional repositories Science Blog – Blog of Blogs Skype Twitter Facebook What’s next……..? Charles Darwin

21. As The World Gets More Complex.. Metrics & Authority Matter More Citation Rankings REF Lists Subject lists Journal Usage Factor PIRUS 2 – Usage at the article level

22. Does Social Media Mark A Watershed? Not really…….

23. Research Workflow

24. Implications For Researchers Author needs have not changed that much Scope for research expanding, especially Social Science More tasks – and more checking Social Media outlets no competition for releasing research. Great for amplifying dissemination Concern over releasing “unsafe” data

25. Research Workflow & The Library “Library is a building: Google is the whole world” Version of record is key Lots of proactive work by librarians Library & librarians not mentioned once in two researcher dominated groups – 4 hours of discussion Opportunity to influence workflow and increase research efficiency, but how to maximise impact – not clear

26. Implications For Publishers Proven dissemination approaches are still working well Version of record, with great metadata, matters Multi-level versions - video/audio/language/summaries Must connect with subject communities in their space Tweetable titles More technology to keep up with Shared Challenge: librarians and publishers need to engage and support users as technologies and workflow evolves