1. Copyright 2010 All Rights Reserved The Global Business and Technology Think Tank Copyright 2010 All Rights Reserved H o w t o u n d e r s t a n d t h e c h a n g i n g w o r l d Neil Jacobsohn Joint CEO FutureWorld SA Partner, FutureWorld International Neil Jacobsohn Joint CEO FutureWorld SA Partner, FutureWorld International L E S S O N S F R O M T H E F U T U R E

2. Copyright 2010 All Rights Reserved The Global Business and Technology Think Tank Copyright 2010 All Rights Reserved H o w t o u n d e r s t a n d t h e c h a n g i n g w o r l d Is the future important? The future is… …the only destination we’ve got. L E S S O N S F R O M T H E F U T U R E

3. Copyright 2010 All Rights Reserved Step changes?

4. Copyright 2010 All Rights Reserved

6. Culture Technology Business Lessons from the Future

7. Copyright 2010 All Rights Reserved Climete Change “Africa is caught between the devil of drought and the deep blue seas of floods...” Report “Up In Smoke 2” from Oxfam, the New Economics Foundation and the Working Group on Climate Change and Development

8. Copyright 2010 All Rights Reserved …what does it mean for agriculture? Climate change If it’s all (or even partially) true… If it’s all (or even partially) true…

9. Copyright 2010 All Rights Reserved “Even if sceptics aren’t already convinced by the science, carbon dioxide is already having a big effect on the political climate. In the short term, the greatest impact on business is likely to come from from stringent regulation. ” – Lex Column, Financial Times

10. Copyright 2010 All Rights Reserved Leading Up the Next Wave The Going Rate TodayMarketForcesMarketForces Evolutionary innovation Radical innovation Business of Today Business of Tomorrow Decline without innovation Step-Change Business Portfolio “What is your appetite for success?” Lessons from the Front Line of the Future

11. Copyright 2010 All Rights Reserved Culture Technology Business Lessons from the Future

12. Copyright 2010 All Rights Reserved Ten Lessons from the Future 1.Service, information and relationships fuel the economy! Quality is a commodity. Pure knowledge is worthless. Relationships are your most important asset and customers define what value is. 2.Bio/Nano is the new information revolution! Advances are being fuelled by information professionals rather than biologists and will create an economy more profound than the digital age. 3.It’s the ‘personal’ age! Central power is shifting to individuals, leveraging influence through social networks.

13. Copyright 2010 All Rights Reserved Ten Lessons from the Future 4.Step-change is the imperative! Incrementalism doesn’t cut it anymore! The most powerful successes are not predictable - taking risks is safer than doing nothing! 5.The unknown is the field of all possibilities! Uncertainty presents the moment of real freedom, beyond the known of historic baggage. Plan dynamically. Innovate RADICALLY! 6.Eat yourself, be your own worst nightmare! Don’t wait to be shown how customers ought to be serviced – do it yourself, while you can afford it. Execute PERFECTLY!

14. Copyright 2010 All Rights Reserved Ten Lessons from the Future 7.You can no longer learn from experience! In a warp-speed world, learning from experience is no longer enough. We must learn from the future. 8.Market forces shape everything! It’s a war for talent and customers. Create a cool culture to win the bright young minds. Connect your business to the hearts of your customers, communities and individuals. It’s a war for talent and customers. Create a cool culture to win the bright young minds. Connect your business to the hearts of your customers, communities and individuals.

15. Copyright 2010 All Rights Reserved Ten Lessons from the Future 10. Don’t compete! It’s the most competitive market ever so don’t compete! Find white-space opportunities in which you have no competitors. Dance to the markets’ beat. 9. It’s one world, one mind, one time! A digital skin unites all mankind with one internal clock that runs 24x7x52. Use the entire global resource base.

16. Copyright 2010 All Rights Reserved Ten Lessons from the Future 11. 11. Search for the hero inside yourself! OOOOOPS…almost forgot

17. Copyright 2010 All Rights Reserved Remember, you’ll spend most of the rest of your life there… …and you’ll never get out of it alive! So… What’s your Future to be?

18. Copyright 2010 All Rights Reserved Thank you! www.FutureWorld.org Neil@FutureWorld.org Copyright 2010 All Rights Reserved H o w t o u n d e r s t a n d t h e c h a n g i n g w o r l d