1. CREATIVE VITALITY INDEX TM 2011

2. WHAT IS THE CREATIVE VITALITY INDEX? Data collected from seven sources of community arts-related participation as well as arts-related employment. It measures, on a per capita basis, data from both the nonprofit and for-profit sectors. The data streams into a single index that reflects the relative economic health of the creative economy in a geographic area. TM

3. HOW DOES AN INDEX WORK? An index is a number that is used to express relationships between different data sets. An index is usually expressed in terms of a change from a base value. In this report we are comparing Durham against a base value that equals either the national average or the state average.

4. HOW DID DURHAM DO?

9. HOW ARE EACH OF THE SECTIONS TRENDING?

12. BREAKDOWN OF DURHAM’S CREATIVE VITALITY INDEX - 2011

13. DURHAMCREATIVE JOBS 2006 - 2011

14. TOP TEN DURHAM CREATIVE JOBS - 2011

15. IN CONCLUSION: Durham's Creative Vitality Index is strong at 1.25 overall; 25% above national average. Durham's overall CVI outperformed state of North Carolina by 93%, and Southeast Comparative MSAs Region by 69%. Durham outperformed the state of North Carolina in 7 out of 8 CVI categories.

16. IN CONCLUSION: Performing arts revenues grew from $3.7 million in 2010 to $4.7 million in 2011. There are 7,335 creative jobs in Durham, up 22% in 5 years. Durham's creative jobs exceeds the nation's creative jobs baseline by 76.3% (index 1.76), and exceeds the state’s baseline by 119% (index 2.19).