1. RUSA BRASS’s Industry Research using the Economic Census and Other Government Sources, Part 1 Please test your equipment for sound If you are unable to hear us, please use your telephone to dial in and listen 1-866-718-7314 passcode: 91920045# Submit all questions via Chat (lower right) Part 2 will have more discussion  Slides will be distributed to participants  Recording of Part 1 will be on RUSA’s webpage by next month

2. Jennifer C. Boettcher Jennifer C. Boettcher and Leonard M. Gains. Industry Research Using the Economic Census. Greenwood Press: Phoenix, AZ. 2004 M.B.A., Georgetown University, Washington, D.C., 2005 M.L.S., State University of New York, Albany, N.Y.,1992 B.A., University of New Hampshire, Durham, N. H., 1987 Georgetown Univ 1997-present Catholic Univ of America, Adjunct Faculty 03-07 Texas A&M Univ 94-97 SBDC 92-94 BRASS Member 1992-present, Chair 2005 RUSA Councilor 2012-present 2010 Gale Cengage Learning Award for Excellence in Business Librarianship 2013 Emerald Research Grant: Zombie List (reanimated business sources)

3. Industry Frameworks Environmental Analysis P.E.S.T: Political, Economic, Socio, Technology Fahey & Narayanan, Macroenvironmental Analysis for Strategic Management. (West Publishing: 1986). Industry Analysis Porter’s Five Forces Porter, M.E. (1979) "How competitive forces shape strategy", Harvard Business Review, March/April 1979. Craig S. Fleisher; Babette E. Bensoussan. “Chapter 6: Nine Forces.” Business and Competitive Analysis: Effective Application of New and Classic Methods (FT Press: 2013, 2007) SWOT: External Andrews, K (1971). The Concept of corporate strategy. Homewood, IL: R.D. Irwin

4. Which Industry?

5. Same size American Airlines vs Mesa Air Same operations Ford HQ vs Kellogg HQ Who decides which industry? Government - regulations Publishers – classification Management - strategy

6. NAICS Sectors 11 Agriculture, Forestry, Fishing and Hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale Trade 44-45 Retail Trade 48-49 Transportation and Warehousing 51 Information 52 Finance and Insurance 53 Real Estate and Rental and Leasing 54 Professional, Scientific, and Technical Services 55 Management of Companies and Enterprises 56 Administrative and Support and Waste Management and Remediation Services 61 Education Services 62 Health Care and Social Assistance 71 Arts, Entertainment, and Recreation 72 Accommodation and Food Services 81 Other Services (except Public Administration) 92 Public Administration

7. North American Industry Classification System Example DescriptionCodeLevel Information51 Sector Broadcasting (except Internet) 515 Subsector Radio and Television Broadcasting 5151 Industry Group Radio Broadcasting 51511 Industry Radio Stations 515112 U.S. Industry www.census.gov/eos/www/naics

8. NAICS Look Up and OMB Development

9. Economic Census Structure Census, not a survey- All Business o Electronic reporting and mail back o Administrative records- Social Security & IRS Every five years with years ending in 2 and 7 o Basis for http://www.census.gov/econ/census07/http://www.census.gov/econ/census07/ Core data, plus more o Number of establishments o Sales, receipts, revenue, shipments, or business done o Annual payroll o Number of employees o Economic Census NOT Census of Population and Housing

10. What is an Establishment?

11. Economic Census GeographyGeography

12. Questions about NAICS & other definitions

13. www.census.gov

15. Series and Reports Geographic Area Series o All Geographic data on ZIP Code Statistics Puerto Rico & Island Area Industry Series (US only) o Product/merchandise Lines o Establishment and Firm Size o Concentration Ratios Subject Series o Miscellaneous Subjects o Franchising Reports Annual Survey of Manufacturers County Business Patterns Economy-Wide Key Statistics (EWKS) Advance Report Bridge Report & Comparative Statistics Report between 07 & 12 Nonemployer Statistics Survey of Business Owners Business Expenses Commodity Flow Survey Materials Consumed o Mining and Manufacturing

16. Nonemployer Statistics Businesses w/o paid employees account for 75% of all businesses 3.5% of all sales Excluded from other census reports U.S., State, county & metro data Updated annually

18. Business Expenses (BES)  Retail, Accommodation and Food Services  Wholesale  Service Annual Survey  Manufacturing  Construction  Mining Definitions

19. Women Black Hispanic American Indians and Alaska Natives Asians and Pacific Islanders Veterans Company Summary Characteristics of Business Owners Survey of Business Owners

20. Common Mistakes Nonemployer vs all other reports Totaling up the columns Industries not covered o Government o Agriculture o Transportation: Rail o Labor, Political, and Religious Organizations and Private Households o Funds and Trusts Not going beyond the core data points

21. Questions about Economic Census

22. P.E.S.T. Analysis Political o Legislative  LOC’s Thomas o Executive  GPO’s Federal Register o Judicial Economic o Sector Inflation  BLS’s PPI o Microeconomic trends  FRB’s FRED  Economic Briefing Room Socio-cultural o Norms & Ratios  IRS’s Statistics of Income o Peers and partners  Census’s Economic Census  Census’s Annual Surveys Technology o Patents  Citation Analysis o Tech Transfer  Government funded research to license

23. Advance Monthly Retail Sales Manufacturing and Trade: Inventories and Sales Monthly Wholesale Trade Manufacturers’ Shipments, Inventories and Orders Quarterly Services Survey Housing Starts Value of New Construction Put in Place Housing Completions New Homes Sold and for Sale US International Trade in Goods and Services Quarterly Financial Report (two releases) Housing Vacancies Principal Economic Indicators from Census

24. Country/MSA Business Pattern

25. Economic – Macroeconomic Federal Reserve Board’s FRED  http://research.stlouisfed.org/fred2

26. Economic – Sector Inflation Bureau of Labor Statistics- Producer Price Index  http://www.bls.gov/data http://www.bls.gov/data

28. Questions about other sources

29. Join use for Part 2, next week  The slides will be sent to you  A “quiz” for you to practice with will be sent to you  Part 2, I will be answering questions about anything, reviewing the quiz, and talking about commercial sources.  Always happy to hear from you boettcher@georgetown.edu