1. Five Easy Steps To Getting Started Social Media

2. o 15m people in the UK use Twitter o Over 10m businessmen and women have profiles on LinkedIn o 33m people use Facebook at least once per month o LinkedIn (1 st ) and Twitter (2 nd ) are the best drivers of traffic to your website o Nationally 65 per cent of traffic to all corporate websites comes from LinkedIn Some important stats

3. o It’s free o Connection to a global network of potential customers o Keep your profile high o Keep up to date with what your competitors are doing o Target new recruits o Share your good news Why use social media?

4. 1) Choose a user name which reflects your business i.e. @LeanneLECC, @PeterleeBiz or @MecaPeterlee 2) In 160 characters describe your business 3) Chose a profile picture and header image 4) Get following people 5)Start posting Tweets about your business - remember this is the free way to promote what you do Five steps to Twitter

5. Examples of Twitter profiles

7. What to Tweet… News about your business Recruitment Links to and scans of media coverage Your web address – encourage people to visit it Company offers Attendance at regional events Anything that will promote your business

8. What to Tweet…sharing links

9. Remember the # Hash tags are attached to any tweets which lots of people are talking about: ‘trending’ This could be a national event or programme – #GNR2014 #XFactor #Scotland Are also used for industry sectors, for example #manufacturing #engineering #automotive People interested in these areas will see them and share them

10. What’s trending today???

11. o Increased traffic to your website (Google Analytics) o More followers on Twitter/re-tweets of posts you’ve shared o Connection invitations and likes and shares of posts on LinkedIn o Twitter Analytics (My Week on Twitter) How to know if it works??

12. My Week on Twitter

13. Don’t put it off – social media will support your business growth. If you are interested in learning more about it or would like help in getting started, contact myself, Valda or Joanne Urquhart-Arnold at Business Durham: Business Durham workshops Or please feel free to contact us directly... What Next

14. Thank You Questions?