1. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES Morale and Welfare Managing External Relationships and Stakeholder Engagement CFLC National Council Meeting Ottawa – 6 June 2013 Commodore Mark B. Watson DGMWS

2. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 2 CFMWS Operations Military Family Services (MFS) Outreach Program Support our Troops program Casualty Support Management (DCSM) Canadian Forces Appreciation Program SISIP Financial Services (SISIP FS) Defence Community Banking Retail Services (CANEX) Personnel Support Programs (PSP) Approximately 5,600 “Staff of the Non-Public Funds, Canadian Forces” –Number varies due to casual employment, esp. in summer –2,125 full time, 1,066 part time, 2,395 casual –40% CF affiliation (Retired and/or Family) 253 Canadian Forces members 153 National Defence public servants 375 at MFRCs (locally employed) Plus many, many volunteers

3. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 3 Defence Team – Morale & Welfare CFMWS4,600 to 6,000 Employees Canadian Coast Guard Canadian Security Intelligence Service (CSIS) Citi Bank Nav Canada 4,500 3,311 5,000

4. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 4 Scale of Operations NPP net worth / publicly funded expenditures FY 2012-13 CANEX 2012-13 Sales: $132M SISIP FS 2012-13 Revenues: $90M Public Funds

5. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 5 NPP Governance Full governance assigned to CDS Authorities delegated to DGMWS as Managing Director of NPP NPP Board serves as an advisory Board: –Provides stakeholder input to CDS –Strategic plans, policies and direction –NPP investments –Approval of audited financial statements NPP Board and AFC engagement is key –NPP is a “Chain of Command” responsibility

6. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 6 Make CFMWS one of the strongest military Morale and Welfare organizations in the Western world by providing programs that provide widest possible benefits to the greatest number of serving and former service personnel and their families: One Community, One Million Strong My Vision

7. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 7 DGMWS = CF Business Man = Social Director

8. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 8 CFMWS Donations VAC HCols HCapts Other 3rd Party Royal Canadian Legion and other Veterans Groups Canada Company (Employers) TPL MFRC (Independent) The Relationship

9. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 9 DCSM / JPSU JPSU Mission Through an integrated and individual-centric service delivery model, to ensure the coordination and facilitation of standardized, high quality, consistent personal and administrative support during all phases of recovery, rehabilitation, and reintegration on return to service or transition following release, for all injured and ill Canadian Forces personnel and former personnel, their families and the families of the deceased. Peer Support Operational Stress Injury Social Support (OSISS) Soldier On Injured Soldier Network Helping Others by Providing Empathy (HOPE)

10. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 10 Personnel currently being tracked by JPSU Posted to JPSU1,710 Supported by JPSU (but not posted) 3,032 Total4,742 DCSM / JPSU

11. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 11 DCSM Transition Activities National Coordination of all SCAN activities: –Second Career Assistance Network seminars, –Medical seminars, –Career Transition Workshops, –Transition support and programs specific to ill & injured, –Publications/tools that support transition counselling. Liaise with other organizations: VAC, HRDCs, PS Commission, SISIP-LTD & VRP, Industry, Academia, Accreditation bodies and others. Development of new initiatives

12. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 12 DCSM Transition Initiatives Canada Company – Military Employment Transition Program (METP) A self-serve, "one stop" website of all things “transition” for serving and retired military members. This includes Corporate Canada employers, Entrepreneurship, Franchising and Education opportunities. Military friendly employers examples: Amazon BMO Financial Group CN Coca-Cola Refreshments Canada College of the North Atlantic Commissionnaires Ernst & Young LLP GE Canada Loblaw Companies Limited Royal Bank of Canada Shell Canada Sobeys Inc. Suncor Energy Sn Life Financial The Home Depot Total Security Management United Rentals Etc.

13. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 13 DCSM Transition Initiatives Prince’s Charities-Operation Entrepreneur: Based In Business (BIB) with Memorial University and Canadian Youth Business Foundation Prospect: Forces @ Work: Sustainable Job Placement Pilot Project H2H: Helmets to Hardhats Association of Canadian Community Colleges (ACCC) NEW Transition Initiatives: Veterans Canada Franchise Network in partnership with the Canadian Franchise Association (under development) Forum for International Trade Training (FITT)

14. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 14 DCSM Transition Services In addition to previously mentioned programs and services, the following are specifically for ill and injured members of the Reg and Res force: Vocational Rehabilitation Program-Serving Members (VRPSM) Priority Hiring-Public Service Integrated Transition Plan

15. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 15 CFLC and CFMWS – Casualty Support Management We could do more – potential areas of CFLC – DCSM partnership include: –Sharing of information (mil friendly businesses, community / educational institutions) –Jointly conduct community outreach events –“double the message” – encourage active support of both organizations –Combine Public Affairs messaging including linking websites, featuring transition efforts in the CFLC newsletter or mutual references in printed material –Combine Awards and Recognition efforts to recognize industry support to transition (biennial Employer Support Awards)

16. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 16 Other potential areas of CFLC – DCSM partnership include: –Open CFLC outreach activities such as ExecuTreks to employers who may be interested in hiring transitioning CF members –Include CAF Transition on future activities of the International Conference on Employer Support to Reserves (ICESR) –Formal meetiongs / social events between CFLC national / provincial Councils and counterparts in CAF Transition. Potentially include TPL, Canada Co, H2H etc –Share lessons learned and performance measures –Exchange annual operational plans CFLC and CFMWS – Casualty Support Management (Cont’d)

17. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 17 Military Family Services Military Family Resource Centres (MFRCs) 32 MFRCs in Canada, 7 sites in the US and 6 sites in Europe Offers unique mandated services: –Child and youth development and parenting support –Prevention, support and intervention –Personal development and community integration –Support during family separation and reunion 3,400 licensed child care spaces in 26 military communities. Over 37,000 hours of emergency, respite and casualty child care support provided to over 2,000 families in 2011-2012. MFRCs provide services in both official languages in accordance with the need of the local community.

18. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 18 Military Family Health Care Coverage Military Family Services Have waived the 90 day waiting period Investigating waiving the 90 day waiting period Requiring a 90 day waiting period

19. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 19 Closed communities within the Canadian Armed Forces no longer our reality It takes a community to support military families This includes engaging with community service providers and stakeholders to build awareness about distinct needs in: −Spousal employment −Access to health care −Education −Child Care −Mental health −Housing −Special needs CFLC and CFMWS – CF Families

20. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 20 “Model Campaign” “Forces and Families” Launched in mid-Jan 13, by Mr. John Randolph New markets are targeted Relationship has been concluded through an MOU All funds flow to the Support Our Troops Fund Communication products completely transparent Relationship is based on trust and respect

21. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 21 Building strategic alliances and partnership at all levels Local: Community Service Providers First responders Employers Local business Provincial: Ministries of health, education, labour, transportation Federal / National:Other government departments National associations and organizations A sampling of MFS stakeholders and partners: −The Vanier Institute of the Family: to leverage a network of national organizations −The Royal Ottawa Hospital Foundation: to develop mental health support −The Legion: to leverage cross-promotional opportunities & as a viable source to promote available services for families −Canadian Association of Social Workers: to heighten awareness and share data −Canadian Child Care Federation and Canadian Paediatric Society: to heighten awareness and train Early Childhood Educators CFLC and CFMWS – CF Families (Cont’d)

22. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 22 Actions Make Donations Organize Events Sponsor Activities Provide Discounts Impact Positive Contribution to the Morale & Welfare of Military Members and their Families Sources Individuals Canadian Companies Government Agencies Charitable Organizations ‘Outreach’ Makes the Connection

23. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 23 Regulatory / Policy Framework Canadian Government Endorsed Charitable Campaigns DND/CF Code of Values and Ethics Support to CF Appreciation and Other Public Recognition Events Honouring CF Members Acceptance of Invitations by CF Members to Events/Galas Provision of Services to Non-Defence Agencies DGMWS - Primary Liaison with External Partners/ Fundraisers

24. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 24 Support Our Troops Program Support Our Troops is an umbrella for the following funds : Military Families Fund −linked to conditions of service Soldier On Fund −contributes to a healthy, active lifestyle Hospital Comforts Fund −basic amenities for hospitalized members Operation Santa Claus −gift for deployed members over holidays

25. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 25 Support Our Troops Program Support Our Troops is also an umbrella for partnerships with the following: Bank of Montreal Sears, Canada Shell Vacations Running Room Sport Chek PGA TOUR Canada Walking with the Wounded

26. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 26 Support Our Troops Program $13M has been received since 2006 from: Personal contributions to SOT Fund Proceeds from third party events Contributions from external charities/foundations Some Financial Contributors include: Army Run Royal Canadian Mint Winnipeg Jets True North Foundation Prime Minister Harper

27. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 27 Examples: Army Run: Generated almost $500K in funds for the MFF and Soldier On during the past 2 years. Graham Group Charity Golf Tournament: Golf tournament held in 2011 and 2012, generated almost $100K for the MFF Royal Canadian Mint – Highway of Heroes Collector Coin: Operated two coin Campaigns to highlight the CAF and the sacrifices of military members and their families, collectively generated $200K for the MFF. Honourable PM Stephen Harper – History of Hockey book: To be released Fall 2013, all proceeds to MFF. Winnipeg Jets True North Foundation: Will donate $75K to the MFF/Soldier On yearly for the next 10 years. Sears: 7 year relationship, annual donation of $10K to the Hospital Comforts Fund (under the SOT Fund umbrella). Support Our Troops Program

28. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 28 SOT Summer Camps The SOT Summer Camps provide an opportunity for children of military families to escape from the stressors of military life, with priority given to children of deployed personnel. In summer 2012, more than 700 children of military members enjoyed a complimentary week at Camp Maple Leaf and Muskoka Woods. The Military Families Fund, Canada Company and personal donations have unwritten the cost of camp registrations. More than 300 spots are available in 2013 for kids who meet the eligibility criteria.

29. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 29 Soldier On Fund Supports former and currently serving members with a visible or non-visible injury/illness to adopt an active lifestyle through sport and recreation Over $1.1M has been disbursed to provide access to equipment, training and events allowing participants to: –learn a new sport such as skiing, horseback riding, fly fishing, and kayaking; –train with and compete against soldiers with similar injuries and illnesses from other nations; and –push their physical and mental limits through participation in regional and national sporting events. $2.4M has been raised by donations from Canadians, corporations and other organizations

30. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 30 Soldier On Participation 630 Total members supported by Soldier On As of 1 Apr 13

31. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 31 Canadian Forces Personnel Assistance Fund Offers financial assistance in the form of low interest loans and/or grants through the following programs: −Minor Disbursement Program ( $33K to 194 members)* −Educational Assistance Loan Program ( $1.9M to 476 members)* −Self Improvement Loan Program ( $7.5M to 2,208 members)* −Financial Distress Program ( $1.1M to 154 members)* *data based on calendar year 2012 Access to the fund is normally through an agent of the fund, Veteran Affairs Canada, SISIP Financial Counsellors or designated Base/Wing Program Administrators Eligibility to make an application does not guarantee approval Each request adjudicated against specific criteria before a decision is rendered

32. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 32 Vacations for Veterans Program Launched in January 2012 Program is available to CF members (former and currently serving) who have sustained an injury or illness while serving in a Special Duty Area/Operation and who are in receipt of a VAC benefit as a result Eligible members may apply for 1-week of accommodation at one of Shell Vacations Club’s 26 properties in Canada, the US and Mexico More than 100 CF members/families have benefited from this program

33. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 33 CF Appreciation Program Official discount program of the CF Members can save at more than 26,000 locations locally, nationally and worldwide Categories: Accommodations, Attractions, Entertainment, Dining, Recreation, Services, Shops, Travel & Transportation Two new features coming: –On-line registration –Secure login Visit: www.cfappreciation.ca

34. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 34 CF Appreciation Program CF R&R Club: linked to US Armed Forces Vacation Club linked to Gov Rewards and International Cruise Excursions Access to 3,500 accommodations in 80 Countries starting at $369 USD per week Access to cruise lines, airlines, and 3,000 US Golf Courses at guaranteed low prices.

35. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES 35 CF R&R Club – Examples: Visit: www.cfappreciation.ca Silver Lake Resort, Kissimmee, Florida 7 nights/$369 USD Barnsdale Country Club Rutland, England 7 nights/$369 USD Wyndham Ka'eo Kai Kauai, Hawaii 7 nights/$369 USD CF Appreciation Program

36. CANADIAN FORCES NON-PUBLIC PROPERTY BIENS NON PUBLICS DES FORCES CANADIENNES QUESTIONS?