1. Campaign Objectives Heighten awareness of Cisco UCS as a compelling, cost effective solution Pro-actively attack server refresh, run rate and solution opportunities. Dynamically grow UCS market share by enabling increased partner sales worldwide. Aggressively combat competitive disinformation campaigns with proof point marketing IT / Data Center buying decision makers and recommenders (250 - 1,000 employee) Products/ Solutions Target Opportunities Target Commercial/ Enterprise Partner Led / Cisco Led Segment/ RTM Application Driven Major upgrades / changes New applications Infrastructure Driven Hardware refresh – 2 socket three year refresh w/ Intel inflection point; 4 socket refresh; Compelling Technology – standardization IT Transformation New Capabilities: Cloud, Big Data, VXI UCS Blades: 3rd WW/Latam Rack Servers Blade Servers Key Competitors HP UCS partners (60+ on list) Partners Product: Smart Play Bundles & Velocity Cisco Capital: 3 months grace period to make 1 st payment Promotions

2. Campaign Objectives Increase penetration Commercial: TAM: $153M / Cisco market share: 18% Lead conversation with BE6K Improved business agility Reduced total cost of ownership (TCO) through server consolidation Operational efficiency and scale Improved business continuity Midsize IT Buyer (150 - 1,000 employee ; 100 – 1,000 users) Secondary: main influencer (CFO/COO) Products/ Solutions Target Opportunities Target Audience Commercial Partner Led / Cisco Led Segment/ RTM Installed base (BE5K and previous) to BE6K Traditional Telephony migration to UC Video upselling opportunities New/Competitive held accounts Key Competitors Avaya, Siemens, Mitel, Alcatel, Polycom, Microsoft AUC, CAS ( Collaboration Architecture Specialization ) Partners Product: New Collaboration MM promotion Cisco Capital: 3 months to make first payment Services: Smart Net Promotions BE6000 platform +: IP Phones (Voice – 69XX,79XX), Video Phones (89XX, 99XX), Endpoints: MX200, MX300, EX60, EX90, SX20,VCS-E, MCU 5300, TP Touch 8”, CCX, CUWL, UCSS. Webex Meetings, Jabber

3. Campaign Objectives Increase security sales by taking advantage of Nexus installed base in Data Center environments to cross sell physical and virtual security solutions. Position security as an embedded component of Cisco architecture approach for the Data Center. DC Buyer, Sec Buyer, C-Level, IT Buyer (> 250 employee) Secondary: main influencer (CFO/COO) Products/ Solutions Target Opportunities Target Audience Commercial. Enterprise and Public Sector Partner Led / Cisco Led Segment/ RTM Nexus 5000 or 7000 installed base Catalyst 6500 installed based Key Competitors Checkpoint, Juniper, McAfee, Huawei, IBM, HP, Dell Traditional Partners ( Routing + Switching ) Partners Product: Cisco Connect Cisco Capital: 3 months to make first payment Services: SmartNet Promotions Physical environment: ASA 5585-X, ASA 9.0, IPS 4500, CSM, (that work with Nexus 7000, UCS) Virtual environment: ASA 5585-X, ASA 9.0, IPS 4500, CSM, (that work with Nexus 7000, UCS)

4. Campaign Objectives Accelerate demand in Commercial and Enterprise Position Cisco’s Cross Architectural value and solutions that support BYOD Increase awareness and demand on Cisco’s Borderless Networks Unified Access Solution and Cisco’s Collaboration Win the Workspace solutions ( TelePresence, Jabber and Webex) Mid Market companies ( 150 – 1000 ee), Ent ( >1000) TDM and BDM (LoB – Sales, Mkt, HR, Finance) Products/ Solutions Target Opportunities Target Commercial Partner Led / Cisco Led Segment/ RTM Cisco Installed Based Migration: (BN) Switches Catalyst 3750G, 3560G, 3750-E y 3560- E…, Catalyst 4500, 6500 ( not Series E), Access Points 802.11a/b/g (Col) Call manager previous to version 9 Cross Sell (BN) : Cisco Prime, Cisco ISE, Unfied Access (wireless) (Col): Communications manager video infrastructure Upselling (Co): webex, jabber, video endpoints Competitive Intsalled Based Migration (TUDLA) BN: Unified Access Col: TelePresense, Jabber and Webex Key Competitors BN: HP, Juniper, Huawei, Check Point, Collab: Avaya, Polycom, Siemens, MSFT Col: AUC, CAS, ATP Video, CCE, CVP BN: Traditional Networking Partners Partners Product: Collaboration Breakaway Plus Simplified MM Promotion (up to 65% Latam & 68% Brazil) Cisco Connect 2.0 (up to 64% discount) Jabber for Everyone and Webex Trial Capital – 0% interest, 36 months & 90 days grace Services ( TBD) Promotions