1. The Continuum of Change: Stages of Prejudice & Bias Realization
Understanding Prejudice
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2. The Four Stages Involved in the Continuum of Change:
Awareness
Knowledge
Attitudes
Behavior

3. Awareness
At the awareness stage on the continuum, initiatives attempt to stimulate or heighten awareness:
An issue exists concerning either:
I. Untapped potential(as in a lack of appreciation for the richness of perspective that diversity can bring, or lack of understanding of other cultures); or
II. A threat to stated values (such as justice, fairness, peace, democracy and/or equality)
b) A change is necessary to address the issue and make the situation correspond to the stated values

4. Knowledge
At the Knowledge stage on the continuum, initiatives provide information on:
the various aspects of the issue and how it permeates our lives and relationships
the perceived barriers to, and benefits of change;
further opportunities to increase knowledge or make contacts.

5. CONTEMPLATE & MEDITATE

6. Attitudes
At the Attitudes stage on the continuum, initiatives attempt to influence perceptions on the issue by:
stimulating dialogue and debate about the issue;
presenting possible alternatives and solutions;
emphasizing the benefits of change;
providing social support for new perceptions

7. Behaviors At the Behaviors stage of the continuum, are:
presenting and/or legislating alternative ways to behave;
providing information on how and when to behave differently;
building skills through training and behavioral trials;
providing social supports for new behaviors

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