2. “Durga Puja” is one of its kind festival
which is celebrated with the most grand
aura in Bengali Community.
It is one time when people indulge in
complete happiness and imbibe in the
spirit of “Devi Aradhana”.
Bengalis across the world celebrate this grand
ceremony and invite people from all communities to
imbibe in the spirit of togetherness.

3. Design of The Programme
The first episode will start with Kumartuli
& Kalighat Potua Para visit.
Interviews will be conducted with the artisans
of Kumartuli & Kalighat Potua Para.
Interviews would involve their experiences
regarding making idols for Local and NRI clients.
We will have a special focus on all the innovative
idols which are prepared by them for the first time.

4. Around 50 best Pujas of the city will be selected
from more than 200 Pujas.
Multiple episodes will be telecasted during this 25 days period.
Minimum 3 to 4 times follow through covering the progress/development of the said pujas
will be done, which will enhance the
interest level of the Metro viewers.
So there will be at least 3 episodes per puja
Total 50 Best Puja X 3 Episodes = Episodes

5. In the beginning a special visit will be conducted
by the Incoda TV team to these Puja Pandals
Highlighting the following attributes:-
> Theme
> Idol
> Lighting and decor
> Security Measures / Pollution control arrangements
> Organizing Committee's contribution towards the society for noble cause
> Special food festival/Inaugaral Ceremony
Mela surround puja pandals.
Interviews will be conducted with Puja President,
Secretary, Associate MP/MLA’s
Theme Developer and of course
The local residents

6. Benefit:- 30 Days outdoor coverage. CAR Branding
40 times PROMO per day.
Standees with Logo will be placed
during interview inside the pandal
as backdrop.

7. SHOWCASE
CAR BRANDING

8. SHOWCASE OCL – Click for Video Promo – Click for Video
Sample Episode – Click for Video
Anchor Intro – Click for Video
Logo Display – Click for Video

9. “Celebration Partner“
15th Sept. – 9th Oct, days full Day Telecast.
150 Episode of 50 exclusive Pujas.
50 Telecasts / day of 2:30 min duration of each episode.
125 min/day/Station
25 Days X 125 Min = 3,125 Min
3,125 Min X 23 Station = 71,875 Min of Total Program Airing Excluding FCT.
What’s in for our
“Celebration Partner“

10. TITLE SPONSORS
Composite logo in promo for 40 times per day during Promos for 25 days with 5 secs tag.
Composite Logo in all the ground activities of Puja Premises
Composite logo in car branding.
Animated / Rotating Logo Display for 1.30 min per episode of 2.5 mins 40 episodes /day for 25 days.
5 secs OCL and CCL in all 50 episodes/ day for 25 days.
FCT ( ROS) to be consumed in a span of three months : secs per station.
Stall at 6 premium Puja premises all over Kolkata ( South and North )

11. POWERED BY
Composite logo in promo for 40 times per day during Promos for 25 days with 5 secs tag.
Composite Logo in all the ground activities of Puja Premises
Composite logo in car branding.
Animated / Rotating Logo Display for 1.00 min per episode of 2.5 mins 50 episodes /day for 25 days.
5 secs OCL and CCL in all 50 episodes/ day for 25 days.
FCT ( ROS) to be consumed in a span of three months : secs
Stall at 4 premium Puja premises all over Kolkata ( South and North )
8 Banners (6 X 3) or ( 8 X 4 ) in various pujas around Kolkata

12. ASSOCIATED SPONSORERS
2.5 secs tag 40 times per day during Promos for 25 days .
Logo presence as ASSP in all the ground activities of Puja Premises
Logo presence as ASSP in car branding.
2.5 secs OCL and CCL in all 50 episodes/ day for 25 days.
FCT ( ROS) to be consumed in a span of three months : secs
Stall at 1 premium Puja premises all over Kolkata ( South and North )
3 Banner (6 X 3) or (8 X 4 ) in each of 20 pujas around Kolkata

13. We Strongly Look Forward to a Long Term Relationship with Your Esteemed Brand.
Thank You!