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Mount up with wings of Eagles Adoption and Commercialization of Technology Innovations Dr. Steve Jarrett Dolphin & Eagle Consulting, Inc. Charleston, SC
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 2 Enable Decision Makers –Technology Scouting to discover and analyze emerging technologies –Concepts of operation development for insertion of technologies and their implications –Establish an information processing and exchange process with all of our major customers in technology areas. Transition Technologies –Participate in DARPA and other Industry/academia teams to get our customer requirements into the process for development –Propose technology insertion projects to our customers to upgrade existing systems and recommend new capabilities. –Leverage R&D from all sources to maximize Return on Investment Provide Leading Edge Concepts and Recommendations –Use our expertise in technology transition to enable our customers to upgrade systems cost effectively. –Push leading edge prototypes to the field for proof of concept demonstrations. –Act as “honest brokers” to evaluate industry technologies. Primary Goals
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 3 Who are your Wild Ducks? In “Competing for the Future” authors Hamel and Prahalad said every competitive organization in the future will have some wild ducks who think out-of-the-box.
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 4 How does Industry transition technology? Bid and Proposal funds Proposal development virtual teams Proposal managers Teaming with other industry partners Leverage universities and small businesses to enable bidding on some targeted government technology projects Transition technology in job creating areas How are you different?
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 5 How do you go about it? Need legal advice (economy act) Non-compete rules Where’s the charge number? Where does the technology come from? Leverage your experience and your relationship with the customer. Write a concept paper and let a consultant help you present it to the customer who has funds for technology insertion. What about Non-disclosure agreements? Can you request an active search for technology solutions or teaming partners?
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 6 Where are we in the cycle? 4321043210 Number of Ideas in thousands 1 2 3 4 5 67 Stage of New Product Development Process 3000 Raw ideas (unwritten) 300 ideas submitted 125 small projects 9 significant developments 4 major developments 1.7 Launches Universal industrial success curve 1 success
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 7 Where are we in the cycle? 4321043210 Number of Ideas in thousands 3000 Raw ideas (unwritten) 300 ideas submitted 125 small projects 9 significant developments 4 major developments 1.7 Launches Universal industrial success curve 1 success 1 2 3 4 5 67 Stage of New Product Development Process This is our operating range for transition
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 8 External Funding Approval Chain “Very constrained in input and output”
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 9 Enhanced Advanced Technology Development Funding Process Leverage R&D funds from previous projects Bring in Industry and university partners Alliances with AFRL, DARPA, ONR, NRO, USSOCOM, CRADAS others Enabling Technologies Prototypes Tech insertions Concept Papers Funded Projects
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 10 Advanced Technology Transition & Innovation Consortium ATTIC Large Industry Partners University Partners Support Members Legal Accounting FastTrack ExecNet SCORE Marketing/Advertising Manufacturing Rapid Prototyping Testing/Evaluation Venture Capital Dolphin & Eagle Consulting Teaming recommendations Competitive and Market Intelligence Emerging Technology Evaluation Opportunity recommendations Proposals External R&D funds New customers Enhanced products Rapid product development Stronger teams Small Businesses & entrepreneurs
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 11 Advanced Technology Transition and Innovation Center (ATTIC) Purpose: To develop rapid prototypes of advanced technologies using existing and planned projects with multiple customers to leverage R&D developments and to transition advanced technology solutions to customers more rapidly.
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 12 Adoption of Innovation Criteria
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 13 Adoption of Innovation Process Advanced technology transition involves more than delivery of technology to the customer. Must address trialability, perceived ease of use, and perceived usefulness. Subjective Norms involve “concept of operations development” with more than one demonstration unit. This is different from “technology concept demonstration”. A reasoned action involves making choices that may indirectly relate to the technology. The primary decision factors may be weight, size, or battery life instead of capability. “Must put prototypes in the hands of the user in the field.”
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 14 Technology development and insertion process Emerging Technology threat or opportunity Is Technolog y Available? Yes no Active technology search Tech insertion process Concept and proposal development Location of external funding from multiple customers Prototype field testing Transition to a customer product SBIRs STTRs Patents Univ labs Industry labs COTS Small businesses DARPA ONR/NRL Other programs Are there technica l options ? no Expand search yes Are prototype s available ? yes no Develop prototypes Technology evaluation Customer capability requirement
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 15 Technology Transfer Thrusts Active technology search Collection of emerging technical issues and requirements from customers Matching technologies and requirements to develop potential solutions Drafting of application concepts and business plans for technology development Enlisting customer support and funding Leveraging the developments with additional customers
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 16 What are your Technology Priorities? Job producing industries Build up small business base in specific technology areas Support transition of university laboratory technologies into startup businesses Establish centers of excellence or clusters in specific technology areas Transition specific technologies to support export products Establish technology centers to attract industry to the area
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 17 Running Start Program Sources of leveraged R&D funds –Successful Phase I SBIRs –DARPA PI teams –Industry/university labs –Transition of commercial products to new applications Leveraging of transition funds –Other customers in different application areas –Homeland defense applications –Technology support working group (TSWG) –Rapid Technology Transition (DoD funding) –Office of Naval Research (ONR) –National Reconnaissance Office (NRO) “Actively find existing technology to leverage for our customer’s benefit.”
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 18 Customer input for Technology Transfer Provide guidance on technology priorities Provide touch with the customer through embedded or deployed personnel working daily with the customers on site Assist in coordination of proposals with customer funding sources Coordinate with customer to establish Tallahassee firms as the technical experts in our technology thrust areas.
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 19 Dolphin & Eagle Business Case Extensive contacts within the R&D groups in government and industry organizations Participated in Technology Transfer Integrated Process Team for DoD for last three years Business base provides ready access to the customer technical issues and personnel. We have already built solid relationships with a number of industry partners, government R&D groups, academia and user groups. There are extensive R&D efforts available for transition that can provide leverage for future technology upgrades and insertions. Customers are open for recommendations from our technical workforce for potential solutions to technical issues in the field.
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 20 Potential Yields from Transition Efforts Recommendations for teaming with synergistic technology sources Active technology input from other sources including industry, government and university laboratories More rapid transition to product phase Earlier prototype field testing and market introduction Leveraging research and development funding from various sources to reach the product phase more quickly and to develop better products more rapidly
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 21 Summary of the Transition Process Determine technology priorities Active technology search (find technical options) Consider the adoption criteria. Transition planning (who else wants it?) Technology marketing plan (where’s it going?) Technology placement (concept papers) Develop prototypes and get them into the field Develop concepts of operation Active technology development and transition to secondary markets. Active push to multiple customers
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Dolphin & Eagle 7/18/2006 Dolphin & Eagle Consulting 22 Contact Information Dr. Stephen M. Jarrett 2387 Oglethorpe Drive Charleston, SC 29414 843-763-0444 mjarrett107@comcast.net www.dolphineagle.biz Mount up with wings of Eagles
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