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Business Development Employment Services & Innovations Training 2 Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Lesson Objectives Understand key components of the business world related to job development Learn critical marketing ideas Review customer service principles Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Individual Strategies Cold Call Beg, Place and Pray Food, Flour/Flower, Filth Group Strategies Breakfasts Business to Business/Referral Networks Employment Services & Innovations Indiana Vocational Rehabilitation Services Job Development: How do you do it?
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Experience Talks How you address job development Tools/Assessments you use Strategies for contacting potential employers Experiences you had that you weren’t prepared for Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Effective Partnerships 1)Trust 2)Win/Win Nature 3)Long-Term Relationship 4)Service Competence 5)Customer Service Orientation Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Know the Business World 1)Business knowledge 2)Employer as individual vs. organization 3)Know your services & benefits 4)Recognize multiple sources of business contacts 5)Let employers know why you are contacting them Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Know the Business World, cont. 6)Who makes hiring decisions? Process? 7) Stay in touch 8) Analyze aspects of targeted jobs Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Marketing Know what employers want Know your package of services Study the local business community Marketing materials Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Marketing, cont. Business cards Conduct seminars Market services, not disability Use past partners as reference Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Marketing, cont. Coordinate with other VR people Track contacts Adapt your style as needed ASK FOR SALE Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Customer Service Orientation Respond quickly Customize your services “Coffee Stains” “Silk ties” Outstanding performance Learn from other fields Listen (80/20) Employment Services & Innovations Indiana Vocational Rehabilitation Services
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The EmployAlliance Concept Job Developer Network Present one unified force to business Share leads Mentor each other “Focus Business” 1 per person Business you know well/screener 2 hours/month Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Focus Business Model A business that you would like to know more about. A business you feel may someday benefit from services you can offer. Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Focus Business Model, cont. A partnership between your organization and the business A business for which YOU provide a service. Employment Services & Innovations Indiana Vocational Rehabilitation Services
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True or False? Employment Services & Innovations Indiana Vocational Rehabilitation Services There are nearly 153,000 people with disabilities in the United States
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Employment Services & Innovations Indiana Vocational Rehabilitation Services False. There are over 49.7 million—21.3 million of working age!
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What a Focus Business Is Not A business you choose only because you have a candidate who needs a job, and “any job will do.” A business you must “preach to” about why they should hire your candidate. Employment Services & Innovations Indiana Vocational Rehabilitation Services
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What a Focus Business Is Not A business about which you know very little, or that you choose to assume you know about, just because you’re familiar with the “industry.” Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Don’t… Get on your soap box and start preaching about hiring people with disabilities and how “businesses never understand.” Tell them all the things they do wrong or should do/not do. FIRST you must learn before making any recommendations. Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Assumptions About Businesses Businesses know their own hiring needs best Many businesses are inexperienced in hiring people with disabilities Stereotypes exist Turnover in entry level positions is often high Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Strategies for Building the Relationship Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Put yourself in the shoes of the employer and attempt to truly understand their position. Learn as much as you can about the business and their goals & motivations Act and dress professionally
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Before the first meeting… Do your research about the company before you meet in person. Approach the situation with a long-term relationship/partnership as a goal. Do NOT focus on immediate placements, but rather build a trusting relationship Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Ways to Learn More Do your research on the internet Go shopping there if appropriate Take a tour “Interview” relevant staff: hiring professionals, managers, workers, etc… Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Ways to Learn More, cont. Conduct job analyses of target positions Provide literature/information about hiring people with disabilities Conduct training(s) to staff Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Mitigating Resistance Try to understand the employer’s reservations and why they may have them. Educate the employer about the benefits of hiring people with disabilities. Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Some Examples The business had a bad experience They don’t have time to train a person with a disability The candidate won’t fit in with the culture in that workplace/department. Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Never forget to… Be patient Act as a consultant to the business Employment Services & Innovations Indiana Vocational Rehabilitation Services
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The Win-Win for Your Focus Businesses &Your Organization Provides one point of contact for referring job candidates One “expert” developer for each focus business Employment Services & Innovations Indiana Vocational Rehabilitation Services
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Focus Business Activity What does the business do? Products/Services? Company goals? Positions they hire for? Required skills for those positions? What makes a good employee? How can WE help? Employment Services & Innovations Indiana Vocational Rehabilitation Services
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