1. ©J.-F.David 2003 Prospective IT governance 6- bits of Strategy 75

2. ©J.-F.David 2003 Strategic Alignment 13

3. ©J.-F.David 2003 Where What How 76

4. ©J.-F.David 2003 Playground: where? Attractiveness Avantages invest desinvest 76

5. ©J.-F.David 2003 BCG Portfolio Management Matrix Industry Growth Rate Relative Market Shares HighLow High StarsQuestion Marks Dogs Cash Cows

6. ©J.-F.David 2003 McKinsey Portfolio Management Matrix Industry Attractiveness Competitive Position GoodPoor Low High WinnerQuestion Mark LoserProfit Producer Winner Loser Average Business

7. ©J.-F.David 2003

8. 83

9. 83

10. 84

11. Partnerships

12. Method 1 a) Paradigm change, profession slippage Why do client want this kind of service/product ?  New professions, competitors  New vision b) List of product/services How can we add  more customization services  more ICT a) Paradigm change, profession slippage Why do client want this kind of service/product ?  New professions, competitors  New vision b) List of product/services How can we add  more customization services  more ICT service ICT 179

13. ©J.-F.David 2003 Method 2 How to decide go/no go ? benefits risks DO NO ABSORB PROTO INTELLIGENCE 179

14. ©J.-F.David 2003 Strategic Alignment 13