1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Creative Training EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint

2. © 2010 MediaMind Technologies Inc. | All rights reserved Agenda ▸ MediaMind Overview ▸ Common Ad formats ▸ Technical Specifications ▸ Eyeblaster Video Components ▸ Tracking & Custom Interactions ▸ Advanced features ▸ Eyeblaster Workshop ▸ Creative Certification ▸ Creative Inspiration

3. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind http://platform.mediamind.com/ Media Agency Creative Agency Publisher Creates Campaign & placements Assigns Creative agency Signs Insertion Order [IO] Creates Campaign & placements Assigns Creative agency Signs Insertion Order [IO] Creates Ads Attach Ads to Placements Publish’s Ads Creates Ads Attach Ads to Placements Publish’s Ads Sent Code Package by the Media Agency Serves live ad campaign Sent Code Package by the Media Agency Serves live ad campaign MediaMind Overview MediaMind The MediaMind support team are available to provide help to all involved parties at any time in the above processes, should they require it.

4. © 2010 MediaMind Technologies Inc. | All rights reserved Most Commonly used Ad formats ▸ Standard Banner ▸ Polite Banner ▸ Expandable Banner ▸ Pushdown Ad ▸ Floating Ad ▸ For more information on any ad format, please contact creativeau@mediamind.com creativeau@mediamind.com

5. © 2010 MediaMind Technologies Inc. | All rights reserved Standard Banner ▸ Consists of a SWF and GIF ▸ Tracks Impressions & Clicks ▸ Custom Interactions, Video & Adv. features not supported

6. © 2010 MediaMind Technologies Inc. | All rights reserved Polite Banner ▸ Polite Download ▸ Supports Video & Adv. Features ▸ Up to 10Mb ▸ Non - Expanding

7. © 2010 MediaMind Technologies Inc. | All rights reserved Polite Download Process Step 1 Default Flash displays as page loads Up to 40k in size Default Flash Step 2 Rich Flash loads on top once page is downloaded Up to 300k in size Rich Flash Step 3 Rich Flash calls in Additional Asset if required Up to 10MB in size Additional Asset

8. © 2010 MediaMind Technologies Inc. | All rights reserved Expandable Banner ▸ Expands on Rollover/Click ▸ Supports Video & Adv. Features ▸ Up to 10Mb ▸ Displays over site content

9. © 2010 MediaMind Technologies Inc. | All rights reserved Pushdown Banner ▸ Expands on Rollover/Click ▸ Supports Video & Adv. Features ▸ Up to 10Mb ▸ Pushes down site content

10. © 2010 MediaMind Technologies Inc. | All rights reserved Floating Ad ▸ Floats over the page for set time ▸ Frequency capped ▸ Usually combined with reminder unit

11. © 2010 MediaMind Technologies Inc. | All rights reserved Developer creates ad assets in Flash Multiple persons involved in ad creation process Traditional Method MediaMind Overview Two ways to build ads for Eyeblaster Developer creates ad assets using Eyeblaster Workshop Previews fully functioning ad Uploads the completed ad Developer creates ad assets using Eyeblaster Workshop Previews fully functioning ad Uploads the completed ad One person ad creation process, all within Flash Workshop Method Individual assets are uploaded online Ad is created via an ad set-up wizard Ad is previewed Ad is attached to placements Ads are published Individual assets are uploaded online Ad is created via an ad set-up wizard Ad is previewed Ad is attached to placements Ads are published Ad is attached to placements Ads are published Ad is attached to placements Ads are published

12. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Technical Specification ▸ Must have the latest Eyeblaster MXP installed ▸ All SWF files uploaded into MediaMind should have a blank first frame across all layers on the root of the timeline ▸ Make sure the MediaMind include is on the first frame (AS2/AS3) ▸ All flash files should use the following clickthrough command: EB.Clickthrough(); ▸ We recommend a frame rate of ~18 fps ▸ Ad format specific spec sheets can be obtained by emailing creativeau@mediamind.com creativeau@mediamind.com

13. © 2010 MediaMind Technologies Inc. | All rights reserved AS3 Specific Technical Specifications When using AS3, please also take the additional steps below: ▸ If using AS3, please also include the following command on the first frame of your Flash file. This should be the only command on the first frame. EB.Init(stage); ▸ If using a document class then the constructer of the document class must be empty of any code. ▸ Note: In the cases where code is needed in the constructor, the code that was originally in the constructor can be placed in a separate function called Init() within the document class. This function can then be called from frame 2 on the Flash timeline to initiate playback.

14. © 2010 MediaMind Technologies Inc. | All rights reserved Eyeblaster Video ▸ 2 Components Available VideoLoader Video Playback ▸ Editable via component inspector ▸ Re-skinnable controls ▸ Video Event Handlers are auto inserted into the first frame ▸ Full API of Videocontrol Commands available in Help ▸ All video playback events will record into the Video Metrics Report

15. © 2010 MediaMind Technologies Inc. | All rights reserved Advanced Features  Mouse Tracker  Behavioral  Data Capture  Dynamic Content  Synchronized Ads  Smart Versioning* * Additional CPM Costs Apply

16. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Analytics and Reporting ▸ Creative reports downloadble from Analytics ▸ Creative will track by default when built to MM Spec ▸ Updated every 24 hrs with the previous days data

17. © 2010 MediaMind Technologies Inc. | All rights reserved Custom Interactions There are 4 types of Custom Interactions: User Action Counter Click through Automatic Event Counter Timer ▸ Add custom tracking to your ad unit ▸ Simply add the code to the code/timeline and the platform will scan and track ▸ Custom interactions are not supported in Standard Banners

18. © 2010 MediaMind Technologies Inc. | All rights reserved Eyeblaster Workshop for Flash ▸ Create - All MediaMind ad formats supported - Start from templates – tailored or preset - Implement Custom Interactions through the UI ▸ View - Full functioning ad, monitor interactions and position -Preview sync ads ▸ Share - Share preview of ad at any time -Share project source files ▸ Upload - Upload ads directly from Flash

19. © 2010 MediaMind Technologies Inc. | All rights reserved Eyeblaster Workshop for Flash Download it directly from the Eyeblaster MediaMind home page:

20. © 2010 MediaMind Technologies Inc. | All rights reserved Eyeblaster Overview Need Help? Step by step online video tutorials Open source Flash Templates PDF Reference guides Step by step online video tutorials Open source Flash Templates PDF Reference guides Users will need a login to access the Training Zone Training Zone – Creative Area Extensive help resource for any and all Eyeblaster related topics Help – Online help index

21. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Support Creative Training upon request Local Eyeblaster support available -Email: creativeau@mediamind.comcreativeau@mediamind.com - Phone: +61 2 8243 0000 24/7 global support available when Australian office is closed -Email: support@mediamind.comsupport@mediamind.com -Phone: +1 866 438 552

22. © 2010 MediaMind Technologies Inc. | All rights reserved Get Certified! For the User: Can put certification on their resume Recommended by MediaMind Access to LinkedIn group For the Creative Shop Can request to be listed on our site as certified Can display our certified logo on their site

23. © 2010 MediaMind Technologies Inc. | All rights reserved Creative inspiration ▸ Showcase of great MediaMind creative ▸ Links to case-studies and benchmarks ▸ Forum, blog and much more! http://creativezone.mediamind.com

24. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Blocks ▸ Pre-built packages ▸ Include full documentation and working sample files ▸ JS Sync, Mouse Tracker, Screen Grab and much more! http://creativezone.mediamind.com/blocks.aspx

25. © 2010 MediaMind Technologies Inc. | All rights reserved Thank You!