1. Kotler / Armstrong, Chapter 19
The most common form of trade restriction, consisting of a tax by a foreign government against certain imported products, is a(an) _____.
tariff
quota
embargo
strike

2. Kotler / Armstrong, Chapter 19
The most common form of trade restriction, consisting of a tax by a foreign government against certain imported products, is a(an) _____.
tariff
quota
embargo
strike

3. Kotler / Armstrong, Chapter 19
The purpose of a(n) _____ is to conserve on foreign exchange and to protect local industry and employment.
treaty
quota
importing
monetary control

4. Kotler / Armstrong, Chapter 19
The purpose of a(n) _____ is to conserve on foreign exchange and to protect local industry and employment.
treaty
quota
importing
monetary control

5. Kotler / Armstrong, Chapter 19
The General Agreement on Tariffs and Trade (GATT) was signed in ______.
2004
1947
2001
1991

6. Kotler / Armstrong, Chapter 19
The General Agreement on Tariffs and Trade (GATT) was signed in ______.
2004
1947
2001
1991

7. Kotler / Armstrong, Chapter 19
The purpose of the World Trade Organization (WTO) is to _____.
set up marketing offices
increase nontariff trade barriers
enforce GATT rules
establish new products/services globally

8. Kotler / Armstrong, Chapter 19
The purpose of the World Trade Organization (WTO) is to _____.
set up marketing offices
increase nontariff trade barriers
enforce GATT rules
establish new products/services globally

9. Kotler / Armstrong, Chapter 19
The two economic factors that reflect a country’s attractiveness as a market are _______.
population size and gross national product (GNP)
population density and income distribution
industrial structure and income distribution
population size and population density

10. Kotler / Armstrong, Chapter 19
The two economic factors that reflect a country’s attractiveness as a market are _______.
population size and gross national product (GNP)
population density and income distribution
industrial structure and income distribution
population size and population density

11. Kotler / Armstrong, Chapter 19
Which industrial structure relates to a country that is rich in one or more natural resources but poor in other ways?
subsistence
industrializing
raw material exporting
industrial

12. Kotler / Armstrong, Chapter 19
Which industrial structure relates to a country that is rich in one or more natural resources but poor in other ways?
subsistence
industrializing
raw material exporting
industrial

13. Kotler / Armstrong, Chapter 19
The United States is considered to have which type of industrial structure?
subsistence
industrializing
raw material exporting
industrial

14. Kotler / Armstrong, Chapter 19
The United States is considered to have which type of industrial structure?
subsistence
industrializing
raw material exporting
industrial

15. Kotler / Armstrong, Chapter 19
Which of the following is not a factor to consider of a country’s political-legal environment?
attitudes toward international buying
government bureaucracy
monetary regulations
all of the above

16. Kotler / Armstrong, Chapter 19
Which of the following is not a factor to consider of a country’s political-legal environment?
attitudes toward international buying
government bureaucracy
monetary regulations
all of the above

17. Kotler / Armstrong, Chapter 19
International trade involving the direct or indirect exchange of goods for other goods instead of cash is called countertrade.
true
false

18. Kotler / Armstrong, Chapter 19
International trade involving the direct or indirect exchange of goods for other goods instead of cash is called countertrade.
true
false

19. Kotler / Armstrong, Chapter 19
Overlooking cultural difference can result in embarrassing marketing mistakes.
true
false

20. Kotler / Armstrong, Chapter 19
Overlooking cultural difference can result in embarrassing marketing mistakes.
true
false

21. Kotler / Armstrong, Chapter 19
Global markets should be ranked on which of the following?
market size
market growth
competitive advantage
all of the above

22. Kotler / Armstrong, Chapter 19
Global markets should be ranked on which of the following?
market size
market growth
competitive advantage
all of the above

23. Kotler / Armstrong, Chapter 19
Entering a foreign market by selling goods produced in the company’s home country, often with little modification, is called _____.
importing
exporting
licensing
management contracting

24. Kotler / Armstrong, Chapter 19
Entering a foreign market by selling goods produced in the company’s home country, often with little modification, is called _____.
importing
exporting
licensing
management contracting

25. Kotler / Armstrong, Chapter 19
Which of the following is not a type of joint venturing?
indirect exporting
licensing
contract manufacturing
management contracting

26. Kotler / Armstrong, Chapter 19
Which of the following is not a type of joint venturing?
indirect exporting
licensing
contract manufacturing
management contracting

27. Kotler / Armstrong, Chapter 19
A joint venture in which your company contracts with manufacturers in a foreign market to produce your product is referred to as _____.
indirect exporting
tariffs
contract manufacturing
management control

28. Kotler / Armstrong, Chapter 19
A joint venture in which your company contracts with manufacturers in a foreign market to produce your product is referred to as _____.
indirect exporting
tariffs
contract manufacturing
management control

29. Kotler / Armstrong, Chapter 19
A low-risk form of joint venturing in which the domestic firm provides the management know-how is _____.
management contracting
a tariff
contract manufacturing
administrative selling

30. Kotler / Armstrong, Chapter 19
A low-risk form of joint venturing in which the domestic firm provides the management know-how is _____.
management contracting
a tariff
contract manufacturing
administrative selling

31. Kotler / Armstrong, Chapter 19
The easiest of the three modes used to enter a foreign market is by _____.
exporting
joint ventures
contract manufacturing
direct investment

32. Kotler / Armstrong, Chapter 19
The easiest of the three modes used to enter a foreign market is by _____.
exporting
joint ventures
contract manufacturing
direct investment

33. Kotler / Armstrong, Chapter 19
The biggest investment in a global market comes from _____.
indirect investment
joint ownership
contract manufacturing
direct investment

34. Kotler / Armstrong, Chapter 19
The biggest investment in a global market comes from _____.
indirect investment
joint ownership
contract manufacturing
direct investment

35. Kotler / Armstrong, Chapter 19
A _____ marketing mix uses the same marketing approaches worldwide.
global
standardized
generalized
Park Avenue

36. Kotler / Armstrong, Chapter 19
A _____ marketing mix uses the same marketing approaches worldwide.
global
standardized
generalized
Park Avenue

37. Kotler / Armstrong, Chapter 19
When using a “standardized marketing mix,” international markets are urged to “think globally but act locally.”
true
false

38. Kotler / Armstrong, Chapter 19
When using a “standardized marketing mix,” international markets are urged to “think globally but act locally.”
true
false

39. Kotler / Armstrong, Chapter 19
Creating new products or services for new foreign markets is called _____.
product extension
product invention
product adaptation
new product mix

40. Kotler / Armstrong, Chapter 19
Creating new products or services for new foreign markets is called _____.
product extension
product invention
product adaptation
new product mix