1. Environmental Entrepreneurship in Action For students enrolled in MSc Soil Science and Environmental Pollution Session 4: The Refinery

2. Session outline: 1.) Taking Stock What did you find out? 2.) Being Competitive Why should we buy from you?

3. Taking Stock So you’ve done your market research… Use the table in your Learning Log and consider: What did you find out? Was this what you expected? Do these findings support your Initial Business Proposition?

4. Being Competitive How to be competitive in the marketplace Differentiating your product Use sales language and focus on BENEFITS! Answer the question: Why should we buy from you?

5. Assignment 2: Marketing Leaflet 2-3 page marketing leaflet For potential customers Communicate: Products/services provided Benefits to customer E.g: TerraDat Geophysics Ltd

6. By the end of this session… Complete Revised Business Specification