1. Organizational Culture Assessment Instrument

2. In this presentation: We’ll discuss:
Organizational Culture and its importance
The Organizational Culture Assessment Instrument: its theory
The OCAI online survey: how it works
OCAI profile: how to interpret the information
OCAI options: how and when to use it

3. Organizational Culture and its importance

4. What is culture:
Culture comprises the collective assumptions and “the way we do things around here”
People copy, coach and correct each other to fit into this collective Culture and be part of the group

5. Why work with culture: “The way we do things around here” determines:
Behavior, and thus:
Performance and Turnover,
Customer Satisfaction and Reputation,
Market share and Competitiveness
Employee Retention, etc.

6. Make culture work:
Avoid the 50-75% failing change projects because they don’t match with culture…
Utilize culture, engage your people and turn any resistance into momentum and successful change
Make culture work for your organization!

7. Organizational Culture Assessment: basics

8. What is OCAI: Organizational Culture Assessment Instrument
Developed by professors Cameron & Quinn
Based on the Competing Values Framework
Researched and Validated
Used by over 10,000 organizations worldwide

9. OCAI offers: Quick, identifiable diagnosis with a visual profile
A quantitative starting point completed with qualitative information
Consensus about current and preferred culture
Momentum for change
A clear format to change that you customize to your situation
Basis for successful and sustainable change

10. Users said:
‘It is a very useful tool. It provides a quick and easy way for the key players in the organization to look at where they agree and disagree. It then provides a way to help the rest of the organization to understand culture and to understand what the leadership seeks. I highly recommend it.’ Jo McDermott, Principal at Catalyst for Change Consulting

11. OCAI model

12. Competing values The OCAI is based on the Competing Values Framework
2 major polarities of values were found to determine organization’s effectiveness:
Internal versus external focus
Stability versus flexibility

13. 4 Culture Types

14. Clan culture Internal focus & flexibility ‘Family’: friendly
Leader type: father, mentor
Communication, commitment, development
Theory = High commitment and solidarity produce effectiveness

15. Adhocracy culture External focus & flexibility
Dynamic, entrepreneurial, creative
Leader type: innovator, entrepreneur
Innovation, agility, transformation
Theory = Innovativeness, growth and creativity produce effectiveness

16. Market culture External focus & stability
Result orientated, competitive
Leader type: hard-driver, demanding
Market share, goal achievement, profitability
Theory = Goal achievement, market share, numbers produce effectiveness

17. Hierarchy culture Internal focus & stability
Formal attitude, structure, procedures
Leader type: coordinator, organizer
Efficiency, reliability, timeliness, consistency
Theory = Efficiency, timeliness and consistency produce effectiveness

18. OCAI online survey

19. 6 key dimensions of culture:
Dominant characteristics
Organizational leadership
Management of employees
Organization glue
Strategic emphases
Criteria of success

20. The assessment:
Divide 100 points over 4 descriptions that correspond with the 4 culture types
Dividing points is just like real life, where you have to divide your time, energy and money
Assess each of the 6 key dimensions for the current situation

22. Complete the assessment:
Assess each of the 6 key dimensions for the current situation
Then, assess each of the 6 key dimensions for the preferred situation (let’s say in 5 years)
Your personal Culture Profile is ed to your address immediately after completion
OCAI One is free for individual participants

23. OCAI Profile: the info

24. OCAI cultural profile Now Preferred Clan 40,32 39,26 Adhocracy 26,02
27,41
Market
13,38
11,39
Hierarchy
20,28
21,94
100

25. The profile shows:
Dominant organizational Clan Culture, followed by Adhocracy Culture. Focus on flexibility and professional freedom.
Hardly any difference Current versus Preferred culture. “I’m content.” “I don’t want change.”
A strong dominant culture of about 40 points.
Discuss this profile with colleagues!

26. The profile shows (2):
‘Congruence’ on 6 cultural aspects: are all 6 dominant in the same culture type?
Comparison with other organizations
The developmental phase of the organization: starting as a pioneer in adhocracy, growing in clan, structuring in hierarchy and assuring results in market culture.

27. OCAI Pro: An online account for a team or organization
One price – for any number of participants
Start and close it yourself and track the number of participants (but not who they are)
Results of all respondents are combined in a report with collective profiles of the current and preferred culture, incl 6 key aspects of culture.

28. OCAI Enterprise: An online assessment for an organization
With as many sub-profiles as you like (price for number of profiles – not participants):
E.g. executives and employees, 4 different locations or Marketing and Production etc.
An extensive report with collective profiles of the current and preferred culture, incl 6 aspects of culture, plus all sub profiles explained

29. OCAI Extra’s:
OCAI Preparation Kit: a practical guide to start and monitor the culture assessment
OCAI Work Kit: a practical guide and road map for a one- or two-day OCAI workshop in your organization. With an easy-to-use PowerPoint presentation and tables that help you concretize culture, define behavioral change, take action
Interview with prof. Kim Cameron & essay Positive Energizers

30. OCAI Workshop:
The current & preferred cultural profile is the quantitative starting point for solid change
Easy to follow format for a change process that you customize to your situation
Get qualitative information in the workshop
Engage employees
Reach consensus, solve objections and resistance
Elaborate to concrete behavior: real change!

31. Using the OCAI for…

32. OCAI is used:
To help make change, restructuring or downsizing successful
To assess a possible merger
To help improve leadership &employee retention
To check employee satisfaction
To enhance organizational performance
To help hiring the right people to fit into culture

33. Using OCAI+workshop: Turning resistance into cooperation
Clarity on where you stand now and where you want to go: a clear motivating vision
Using information and energy from all levels in the organization; employee engagement
Realistic plans, momentum to change, hidden conflicts solved: successful, sustainable change

34. Utilize OCAI:
See how your team or organization can engage in successful, sustainable change
Change culture, change behavior, change performance.
Use the easy OCAI format to realize your tailor made successful change. Good luck!