1. Branding yourself for the career you want Cameron Adrain Senior Recruitment Consultant Frasia Wright Associates

2. What are soft skills? Skills fall into two different categories: 1. Hard Skills-professional knowledge, tools or techniques 2. Soft Skills-broad, overlapping mix of management skills Soft skills are: Listening Self management Appearance and likeability Effective communication Proactive approach Enthusiasm Confidence Relationship building Leadership Intuition Empathy

3. Using your soft skills Listening - Stop talking and start listening! - The way we listen and respond influences how others respond to us. Self management - Manage your meetings and master your time keeping. - Always forward plan. Appearance and likeability - Books are judged by their covers! - First impressions do count. Effective communication - Get smart about asking stupid questions! - Exploit opportunities to learn and gain experience. Proactive approach - Show willingness and enthusiasm to work. - But...don’t over-do it!

4. Getting the job you want! When it comes to job offers... Soft Skills Stand Out!

5. The importance of personal branding Everything you do, or don’t do, influences a person’s impression of you! Personal branding is how we market ourselves. Key things to remember when creating your own brand: - Define yourself – what are your skills, experiences and values? - Determine your audience – who are you trying to reach? - Establish your message – what do you want to convey? - What do you want others to remember about you?

6. Online branding Googling: the act of learning about something or someone by performing a web search. FACT: 23% of people search for the names of business associates/colleagues before meeting them. FACT: 77% of recruiters will google candidates...with 35% of recruiters eliminating candidates based on what they find!!!

7. Enhancing your online brand DO... 1.Create a personal website 2.Join Facebook 3.Create a LinkedIn profile 4.Consider Twitter 5.Complete your profiles 6.Take a stand 7.Lead with your strengths 8.Be selective of photos

8. Enhancing your online brand DON’T... 1.Write/Post before thinking 2.Join dubious groups or fan pages 3.Be inconsistent 4.Build an online identity that can haunt you!!!

9. Try... Googling yourself!

10. Any Questions???

11. Contact Me Cameron Adrain Senior Recruitment Consultant Frasia Wright Associates Tel: 01294 850 501 Email: cameron@frasiawright.com