1. Going Green in the Datacenter: One host’s perspective Tim Dodd Denver IrvineLouisville Newark San Francisco

2. Who We Are Hosting.com has been in the hosting business for over 12 years focusing on customer service and reliability. Today’s goal is to leverage our experience to help you go green. 2

3. What do we do DedicatedVPS or Cloud Offering HostingColocation 1 Customer /Server10 Customers/5 Servers1 Customer/Cabinet(s) CPE Managed Services SecurityStorageMonitoringDisaster Recovery 3

4. Why Going Green Matters to Hosting.com 4 Entourage support team that knows your team and environment Goal is to arm the 1 st person to be able to solve your problem 100% uptime guarantee for power, cooling, and network connectivity Goal generators loaded are better for environment than every company having there own generator “…Hosting.com came out by far the best in reliability, customer service and technical support.” ─ Doctors Without Borders

5. Why going Green matters? Energy consumption from IT is now recognized as a major contributor of global warming. For CIOs Green IT is not about saving the planet, it’s about cost cutting. Going Green is a question of economics, not of conscience. 5

6. What are companies doing? HVAC Energy Space-efficient servers Storage systems and Cloud Virtualization The result is your data center and IT resources are more efficient which is good for the environment 6

7. What is Hosting.com doing? HVAC Energy: Hot Isle/Cold Isle containment Space-efficient servers Storage systems and cloud architectures Virtualization technology 7

8. HVAC Energy: Hot Isle/Cold Isle containment 8 The result energy savings and good for the environment

9. Dell and the Energy Star Active Power Controller = Up to 15.7% energy savings Smart Energy Supply = Up to 8.4% energy savings Smart System Design = Up to 16% energy savings The result energy savings and good for the environment Source from Dell website http://www.dell.com/downloads/global/products/pedge/en/energy_smart_brochure_final.pdf 9

10. Dell and the Intel processor 10 ProcessorConsumptionPerformance Nehalem E5504 Quad Core 2.00GHz 4.80 QPI 4M L3 80W137% E5504 Quad Core 2.00GHz 1333 FSB 12M L280W95% E5205 Dual Core 1.86GHz 1066 FSB 6M L265W Performance is relative to the E5205 (0%) The result is better processing power, energy savings, and good for the environment

11. EMC CLARiiON CX4: Energy-efficient technology Flash drives – 38% less power consumption than regular disk drives Low-power 1TB SATA drives5.4k RPM – 96% less power consumption than 15k drives, 80% for 10k Adaptive cooling (Variable fans) Pre-announced spin-down feature EMC Power Calculator Source from Enterprise Strategy Group Storage Systems Brief by Mark Peters (August 2008) 11

12. Cloud Hosting 12 H IGHLIGHTS Enhanced security, fault tolerance, and scalability Rapidly deploy virtual servers and modify resources Seamlessly scale without interruption Add CPU, RAM, and disk space in as little as 1 minute “…Hosting.com provides a cost-effective, cloud-based virtualization, infrastructure that meets the specific needs of our enterprise customers through a simplified, easily accessible service model.” ─ Dan Chu, Vice President, Emerging Products and Solutions, VMware

13. Case Study: Dedicated to CloudEnterprise LOW END DEDICATED Red Hat Linux Intel Pentium 4 631 3.0GHz 800MHz 2MB LGA775 Raid SATA Included 1000 GB Bandwidth - Dedicated Included 1 IP Address Red Hat Enterprise 1024 MB (1GB) HD 80 GB 7200 RPM SATA $307 / month MID SIZED DEDICATED WINDOWS 64bit Intel Xeon Quad-Core E5410 2.33GHz 1333MHz Raid SATA Included 1000 GB Bandwidth - Dedicated Included 1 IP Address Windows 2008 Data Center Edition 64-bit (single proc) 2048 MB (2 GB) HD 80 GB 7200 RPM SATA $485 / month CloudEnterprise Equivalent MID LEVEL VM 2x 1.2GHZ cores 1GB RAM 80 GB SAN $200 / month CloudEnterprise Equivalent HIGH END VM 4x 1.2GHZ cores 2GB RAM 80 GB SAN $390 / month Dedicated Cloud -35% -20% 28% less Average Price Difference: 28% less 13

14. What can we do to go Green? The IT Vendors have given us the tool kit The Economy has forced us to cut our costs The Government is pushing tougher regulations The User Community needs to advocate this 14

15. What is the User Group Community doing? Past event (October 20 th, 2009 ): Celebrate Green IT: Green Information Technology at The Academy of Natural Sciences Today: Green IT VMWare User Group But more can be done …. 15

16. What can we do to go Green? Help champion this to the Top (Executives, Board Room, Balance Sheets) Replace Older Infrastructure and Virtualize Measure results 16

17. …thoughts & questions about Going Green… 17

18. Tim Dodd http://twitter.com/jtimdodd tdodd@hosting.com 866.399.4678 18