1. Marketing Report : The Mi-Wash Solution
Prepared by: Angus Campbell
Erin Ford
Owen Thompson
Stirling Holtschneider

2. Outline Product Basics and Launch Macro-Environment Target Markets
Marketing Strategy
Place
Product
Promotion Price
Conclusion

3. Product Introduction Simple, compact washing/drying machine
Requires no plumbing hook-up
Remote control or manual switch over from washer to dryer
Energy efficient
Environmentally friendly
Plugs into any 110v wall outlet
Automatic shutdown function
Increase Vibration control
Effective promotional launch date August 1, 2013

4. The Macro-Environment

5. Target Market Analysis
Market Segments
Full sized family homes
Single dwelling units
College students
Cottages
Commercial units
Geographical Segments
North America
Europe
Australia

6. Target Market Analysis
Psychographic Segmentation
Benefits both upper and lower class
Very convenient and efficient
Money saving device

7. Target Market Analysis
Target Market Strategy
Differentiated (segmented) Marketing
Addressing geographic and market segments
College students, single dwelling units

8. Target Market Analysis
Competitive Advantage
Mi-Wash cheaper alternative
Avoiding constant fees and high electric bills
Very convenient

9. Strategy: Place Distribution oriented in Canada
Initial Distribution in Ontario
Potential expansion into the United States and Europe
Partnership with Sears

10. Product Appeal to all target segments
Strategic benefits compared to the traditional washer and dryer
Environmental sustainability in mind
Focus on innovation and the individual
Packaging

11. Monopolistic Market P*
Q* TR D

12. Conclusion August 1st, 2013 release date
Goal: To be a must have appliance for students everywhere