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Published byBryce Gyles Modified over 9 years ago
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Delivering consumer delight…
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Social Responsibility Environmental Responsibility Sustainability … better quality of life for everyone, now and for generations to come P&G Defines Sustainability Broadly…
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2012 Strategies Strategy 1: Products Strategy 2: Operations Strategy 3: Social Responsibility Strategy 4: Employees Strategy 5: Stakeholders
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Strategy2012 GoalProgress $50 Billion$2.05 Billion 20% reduction (per unit production from 2007) in: - Energy consumption - CO 2 emissions - Disposed solid waste - Water consumption Total reductions over the decade of at least 50% (2002) Energy -6% -46% CO 2 emissions -8% -52% Solid waste -21% -50% Water -7% -51% Live, Learn and Thrive 300MM Children Deliver 3 billion liters of clean water in our Children’s Safe Drinking Water program 60 MM Children 430 MM Liters 2012 Goals 2008 Report Card Social Responsibility Operations Products Baseline 2007 2002
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Products
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Strategy 1: Products Where to start ?
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Strategy 1: Products Where to start ?
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Strategy 1: Products Ariel Turn to 30° Life Cycle Assessment Heating wash water is #1 Reduce overall household energy if you just “Turn to 30” Awareness via partnership Consumers changed behavior In the UK, 17% now wash in 30° Up from 2% in 2002 Over 58,000 metric tons of CO 2 emissions prevented WE Laundry Consumer Behavior
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Strategy 1: Products Consumer Inspired Marked sustainability improvements 30-40% less energy and 50-60% less water during manufacturing Packaging reduced 14-45% versus previously available alternatives Half the number of trucks needed to transport Brand-leading behaviour change 47% of laundry consumers use Ariel at or below 30º C versus just 22% for other laundry brands New Product Innovation – Ariel Excel Gel
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Ariel Excel Gel Cleans Brilliantly at 15º
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