7. CONSUMERS ALWAYS CONNECTED ON THE GO APPs ON DEVICES PARTNERS APIs AS A BUSINESS DEV TOOL APIs REDUCE FRICTION “MASK DIRTY LAUNDRY” INTERNAL EMPLOYEE PRODUCTIVITY INNOVATION AND AGILITY APIs AS “DOG FOOD”

8. API Management

10. DEVELOPER PORTAL PUBLISHER PORTAL PROXY BACKEND WEB SERVICE

11. Azure API Management APP DEVELOPERS API PIBLISHERS APPS BACKEND SERVICES Hosted anywhere. Developed using any technology. PROXY DEVELOPER PORTAL PUBLISHER PORTAL

20. DeveloperStandard API calls / month 2 5 million200 million Included bandwidth / month 3 10 GB1 TB Cache 10 MB1 GB Uptime SLA 4 N99.9 Scaling Nup to 4 units (extra) Price ($/month) $49$349 / unit

25. Having a friend buy your coffee? Yea, it’s kind of like that. MSDN Subscribers get up to $150/mo in Azure credits. Stop by the Developer Platform and Tools booth and visit the MSDN Subscriptions station to activate your benefits and receive a gift! http://aka.ms/msdn_teched 3 Steps to New Gear! With Application Insights

26. Microsoft Engineering Stories Visual Studio Industry Partner Program Visual Studio | Integrate http://www.visualstudio.com

27. www.microsoft.com/learning http://microsoft.com/msdn http://microsoft.com/technet http://channel9.msdn.com/Events/TechEd