1. The Hume Workforce Development Committee Hume Regional Development Australia Rental, Hiring and Real Estate Services Labour Market Snapshot Workforce Planning Australia | December 2012

2. Rental, Hiring and Real Estate Services Industry Overview Rental, Hiring and Real Estate Services is one of the smallest industries in Australia, employing 211,700 workers (or 1.8% of the total workforce) in 2012. Over the period from 2006-2010 employment fell by 1.3%. Employment is expected to increase by 6,700 (or 3.5%) over the next five years. New jobs are anticipated to be in Property Operators and Real Estate Services (up by 7,600). This rise may be partially offset by a fall in Rental and Hiring Services (except Real Estate), which covers activities like motor vehicle and bloodstock leasing. Half the workers in the industry are female, higher than the all industries average of 46%, and a slightly lower proportion of employment is part-time (26% compared with 30%). Around 40% of workers in the industry do not hold post-school qualifications, slightly higher than the all industries average (37%), but almost one in three holds a Certificate III or higher vocational education and training qualification (compared with 29% for all industries). Around one third of jobs (more than 64 000) in the Rental, Hiring and Real Estate Services industry are in regional Australia. The industry’s share of local employment does not vary much across the regions. 2 | Source: Australian Jobs, 2012

3. Rental, Hiring and Real Estate Segments The Rental, Hiring and Real Estate Services industry is divided into six key sectors: 3 | Real Estate ServicesProperty Operators Other Goods and Equipment Rental and Hiring Motor Vehicle and Transport Equipment Rental and Hiring Non-Financial Intangible Assets Leasing Farm Animal and Bloodstock Leasing Source: DEEWR, Australian Jobs, 2011

4. National Industry Overview

5. Rental, Hiring and Real Estate Services Industry Employment Arts and Recreation Services is the third smallest of 19 industries classified under ANZICS. In August 2012 approximately 218,000 people were employed in the industry. 5 | Source: ABS Labour Force Survey (trend data) cat no 6291.0.55.003, DEEWR, Skills Info 2012. Industry Employment Level February 2012

6. Historical Employment Growth 6 | Source: ABS Labour Force Survey cat. no. 6291.0.55.003, (trend data) Figure: Employment Level (‘000)- 1994 to 2012 Employment growth has been variable with significant fluctuations over the period 1994- 2012. Total employment was 211,700 people in 2012. Employment is influenced by international economic and geopolitical factors, and is also sensitive to business profitability and investment in Australia.

7. Employment by Industry Sector 7 | Figure: Employment levels by industry sector 2012 Source: ABS Labour Force Survey cat. no. 6291.0.55.003, (trend data The largest industry sector is Real Estate Services accounting for 126,500 workers (69 % of employment at Feb 2012) Property Operators is the second largest sector employing 53,200 workers (25%) followed by Other Goods, Equipment Rental- Hiring (38,000 workers or 18%). Less than 1% of workers are employed in Farm Animal and Bloodstock Leasing and in Non-Financial Intangible Assets Leasing.

8. Projected Employment Growth by Industry Sector 8 | Source: DEEWR, Finance and Insurance Services Employment Outlook 2012 ( DEEWR Employment Projections to 2016-17) Project employment growth is expected to vary across the six industry segments. Over the next 5 years growth is predicted to be strongest in Property Operators (1.1% p.a) followed by Real Estate Services (1% p.a) Segments predicted to decline include:  Motor Vehicle, Transport Equipment Rental Hiring (-0.5%)  Other Goods (-0.5%)  Farm Animal, Bloodstock Leasing (- 0.3%)

9. Employing Regions The distribution of industry employment tends to correspond with national population distribution. Sydney has the highest employment (20% or 42 100 workers) followed by Brisbane (19% or 39 900 people) and Melbourne (18.3% or 38 800 people). 9 | Source: DEEWR, Finance and Insurance Services Employment Outlook 2012

10. Top Employing Occupations 10 | The industry offers a diverse range of career options. In 2012 the largest employing occupation in the industry was, by far, Real Estate Sales Agents (69 200), followed by Office Managers (8000) and Receptionists (7800). Source: DEEWR, Finance and Insurance Services Employment Outlook 2012 (

11. Hume Overview

12. Rental, Hiring and Real Estate Services by LGA 2006 vs. 2011 Census Data 12 | Towong 17 (2006) Wodonga 199 (2006) Alpine 127 (2006) Mansfield 83 (2006) Hume Region Boundary Sub-region Boundary Local Government Area (LGA) Boundary Indigo 56 (2006) Murrindindi 79 (2006) Mitchell 161 (2006) Strathbogie 26 (2006) G Shepparton Moira 109 (2006) Wangaratta 98 (2006) Benalla 70 (2006) 238 (2006) 65 (2011) 97 (2011) 64 (2011) 191 (2011) 15 (2011) 118 (2011) 76 (2011) 120 (2011) 216 (2011) 188 (2011) 32 (2011) 58 (2011) Total Industry 1,263 (2006) 1,240 (2011) Source: ABS Census Data 2006 and ABS Census Data 2011 2%

13. Property Operators and Real Estate Services by LGA 2006 vs. 2011 Census Data 13 | Towong 9(2006) Wodonga 138 (2006) Alpine 59 (2006) Mansfield 46 (2006) Hume Region Boundary Sub-region Boundary Local Government Area (LGA) Boundary Indigo 41 (2006) Murrindindi 51 (2006) Mitchell 114 (2006) Strathbogie 19 (2006) G Shepparton Moira 84 (2006) Wangaratta 68 (2006) Benalla 42 (2006) 157 (2006) 36 (2011) 75 (2011) 50 (2011) 140 (2011) 13 (2011) 83 (2011) 39 (2011) 52 (2011) 158 (2011) 136 (2011) 25 (2011) 46 (2011) Total Industry 828 (2006) 853 (2011) Source: ABS Census Data 2006 and ABS Census Data 2011 3%

14. Employment growth Projection in Hume According to Monash projections employment is expected to decline steadily over the period to 2014-5 and level out over the 2015-6 period. Employment will recover slightly in 2016-7 but will not return to previous levels. 14 | Usage is restricted to the Department of Education & Early Childhood Development and third parties undertaking work on behalf of Skills Victoria. Source: Monash Centre of Policy Studies, 2011 (Hume Employment: by ANZSCO occupation, '000 persons, 2010-1 to 2017-8)

15. Occupational Employment Levels The top employing occupations employment levels in the region are as follows: 15 | ANZSCO IDOccupationEmployment (2011-12) L Rental, Hiring and Real Estate Services 2.11 612Real Estate Sales Agents0.804 621Sales Assistants etc0.208 542Receptionists0.102 149Misc Hospitably Retail Managers0.089 551Acc Clerks & Bookkeepers0.074 142Retail Managers0.064 512Office/Practice Managers0.061 521Personal Assistants etc0.053 531General Clerks0.051 811Cleaners & Laundry Workers0.035 Rental, Hiring and Real Estate Services (Top 10 occupations by employment level Hume) Usage is restricted to the Department of Education & Early Childhood Development and third parties undertaking work on behalf of Skills Victoria. Source: Monash Centre of Policy Studies, 2011 (Hume Employment: by ANZSCO occupation, '000 persons, 2010-1 to 2017-8)

16. Rental, Hiring and Real Estate Services Occupational growth Monash projections show variable rates of growth decline in Rental, Hiring and Real Estate occupations. The largest occupation (Real Estate Agents) will decline significantly to 2016-7. 16 | Usage is restricted to the Department of Education & Early Childhood Development and third parties undertaking work on behalf of Skills Victoria. Source: Monash Centre of Policy Studies, 2011 (Hume Employment: by ANZSCO occupation, '000 persons, 2010-1 to 2017-8)

17. Rental, Hiring and Real Estate Services VET Education Data Real Estate Agent Property Manager

18. Industry VET Enrolments Age Profile 18 | Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria. The Rental, Hiring and Real Estate Services industry has experienced an increase in VET course enrolments across all age groups. Significant growth has been experienced in those aged 20-24.

19. Industry VET Course Level and Diversity 19 | Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria. Growth in VET course enrolments is attributable to increased enrolments in the Certificate IV and III level qualifications. The diploma level course has minor growth in enrolments. The diversity of students enrolled in VET courses has declined. There has been significant decrease in the proportion of disabled students The proportion of CALD students has also decreased slightly. There is zero indigenous VET students in the industry in Hume.

20. Real Estate Agent

21. Real Estate Agent : VET Enrolments Age Profile 21 | Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria. Real Estate Agents in Hume have experienced an increase in VET course enrolments across most age groups excluding those aged 45-49. The strongest growth was experienced in those aged 20-24.

22. Real Estate Agent : VET Course and Diversity 22 | Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria. Growth in VET course enrolments is attributable to increased enrolments in the Certificate IV level qualification in Property Services (Real Estate). The Certificate III and IV level qualifications have experienced a decline in enrolments. The diversity of students enrolled in VET courses has been variable. There has been a significant decrease in the proportion of disabled students enrolled in VET courses. The proportion of CALD students has increased.

23. Property Manager

24. Property Manager: VET Enrolments Age Profile 24 | Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria. There is insufficient Hume occupational data to identify Property Manager enrolments in 2008. The majority of students are in the 20-24 year old age group.

25. Property Manager: VET Course and Diversity 25 | Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria. The majority of Property Manager VET course enrolments are in the Certificate III in Property Services (Agency) qualification. The Certificate IV and Diploma level courses have minimal students. There is a small proportion of CALD students. There are no indigenous or disabled students in VET courses.

26. Future direction

27. What this means? 27 | Rental, Hiring and Real Estate Services is one of the smallest industries in Australia, employing 211,700 workers (or 1.8% of the total workforce) in 2012. Over the period from 2006-2010 employment fell by 1.3%. Employment is expected to increase by 6,700 (or 3.5%) over the next five years. According to Monash projections employment is expected to decline steadily over the period to 2014-5 and level out over the 2015-6 period. Employment will recover slightly in 2016-7 but will not return to previous levels. Between 2006 and 2011 the number of people working as ‘Property Operators and Real Estate Services’ in the Hume Region increased from 828 to 853, a rise of around 3%. The industry in Hume has experienced an increase in VET course enrolments across all age groups. Significant growth has been experienced in those aged 20-24. Growth in VET course enrolments is attributable to increased enrolments in the Certificate IV and III level qualifications. The diversity of students enrolled in VET courses has declined. There has been a significant decrease in the proportion of disabled students. The proportion of CALD students has also decreased slightly. There is zero indigenous VET students in the industry in Hume.

28. Data Quality and Limitations The data challenges included: 1. Different definitions of industries / occupations between ABS, Industry Skills Councils and Monash. 2. Different Time periods used by different sources 3. Old Data - ABS Census is now 6 years old. 2011 ABS Census data has been used where available. 4. Lack of HUME region industry data particularly for industries where employers are predominantly private sector (e.g. Retail, manufacturing and Transport and Logistics) 5. Lack of regional Skills Shortage Data – DEEWR lists are at the State level 6. Changes in name and level of VET qualifications (training packages) 7. Poor sourcing of data – The data source and date were unclear for some data sources. Limitation of Liability This Labour Market Snapshot has been compiled using data which, to the best of Workforce Planning Australia’s knowledge, was current and correct at the time of printing. WPA gives no warranty as to the accuracy of the information contained herein nor its applicability to any specific circumstances. It is intended as a guide only and Workforce Planning Australia will not be liable to any person as a result of any actual or perceived inaccuracy contained in this report.