1. E NERGY S TAR  Residential Lighting Background and Selling Tips for Lighting Sales Staff

2. E NERGY S TAR and E NERGY S TAR Qualified Products Background

3. What is E NERGY S TAR ?  E NERGY S TAR is the symbol for energy efficiency, making it easy for consumers to identify high- quality products that save money and help protect the environment.  Participating manufacturers can use the E NERGY S TAR label on lighting products that meet strict federal standards for quality and energy efficiency.  Three E NERGY S T AR Lighting Programs u Residential Light Fixtures u Screw-Base Compact Fluorescent Lamps (CFLs) u Ceiling Fans

4. Other E NERGY S TAR Labeled Products Clothes WashersHVAC Systems Refrigerators Roof Products ComputersInsulation TVs & VCRsWindows Home AudioCopiers DVD Products Now Over 40% of consumers recognize the E NERGY S TAR Label.

5. Why is the Environmental Protection Agency Involved? By using energy-efficient lighting, less energy is generated by your local utility, decreasing the amount of fossil fuel burned, which results in less pollution.

6. E NERGY S TAR Labeled Indoor Light Fixtures u Complete fixture, ballast, and bulb u Excellent color rendering (> 80 CRI) u “Dedicated” pin-based bulbs u Flicker-free, no hum or buzz u 2-year warranty u Instant-on u Laboratory verified

7. E NERGY S TAR Labeled Outdoor Light Fixtures u Has Auto shut-off during daytime (photo cell) u Reduces energy use at night in two ways:  Uses an energy-efficient bulb (CFLs) OR  Has incandescent bulbs with a motion sensor u 2-year manufacturer warranty

8. E NERGY S TAR Labeled Residential Light Fixtures and Applications Pendant Mounted foyers, kitchens Torchieres Living, bedroom, hallway, home office Also available: E NERGY S TAR outdoor fixtures for the yard, walkway, facade lighting Portable living, bedroom home office Surface Mounted hallways, kitchens, baths Wall Mounted baths, living Recessed living, kitchen, hallway

9. E NERGY S TAR Labeled Light Bulbs  Compact Fluorescent Lamps (CFLs) offer the same bright, warm light as incandescent bulbs and  Use 75% less energy  Last 6 to 10 times longer than incandescent bulbs † -- generally about 4 or 5 years!  Are perfect in hard-to-reach or high-use fixtures  Perform with advanced technology—no hum or flicker from the days of older fluorescent technology † Based on a minimum CFL life of 6,000 hours versus a 1,000-hour life of an incandescent.

10. E NERGY S TAR Labeled Ceiling Fans  May offer energy-efficient lighting. Consumers can save two ways: by purchasing an E NERGY S TAR qualified fan/light combination or by adding an E NERGY S TAR labeled light kit to a qualified fan.  Are 40% more efficient when E NERGY S TAR qualified lighting is selected over standard fan/light combinations.  Can reduce lighting energy consumption by 60 to 80% by choosing efficient lighting. This cool-to-the- touch lighting allows the fan to cool you, not the air around hot incandescent or halogen light bulbs.  Move air up to 20% more efficiently than conventional fan models due to more efficient motor and blade designs.

11. Why Sell E NERGY S TAR ?

12. Increase Your Sales With New Technology  Build customer loyalty and repeat business by recommending a better product  Increase monthly/annual $ sales volume  Earn higher profits

13. Bring Added-Value to Your Customers  Long life  High-quality products  Save energy  Save money  Aesthetically pleasing  Environmentally friendly

14. Sales: ($0.30 x 8) = $2.40 Profit: ($0.15 x 8) = $1.20 Sell Less – Make More Money with E NERGY S TAR Labeled Energy-Efficient Bulbs Sales: $8 Profit: $3

15. Tips for Selling and Promoting E NERGY S TAR Qualified Products

16. 1. Use Compelling Consumer Messages E NERGY S TAR qualified lighting meets the #1 concern of consumers – long life. E NERGY S TAR qualified light bulbs last, on average, 4-5 years (compared to under a year for incandescent). This means less bulb changes for your customer! E NERGY S TAR lighting matches the warmth of incandescent bulbs, but produces much less heat and is cool to the touch. Incandescent bulbs convert only about 10% of the energy used into light; the rest is emitted as heat. Working under and living with E NERGY S TAR lighting is not uncomfortably hot. E NERGY S TAR lighting uses up to 75% less energy which means your customers will have lower electricity bills, while protecting the environment. Long Life High Quality Saves Money & the Environment

17. 2. Use Sales “Pocket Cards” On The Sales Floor  Pocket Cards are available to you for use on the sales floor  Useful reminders on how to sell E NERGY S TAR  Facts and figures on the benefits of E NERGY S TAR qualified lighting that you can use with consumers  Visit www.energystar.gov/OPIE or contact your E NERGY S TAR account representative to receive pocket cards

18. 3. Show Consumers Lumens vs. Watts WATTS Power Usage ($) = WATTS LUMENS Light Output = LUMENS Lighting efficiency is determined by the amount of useful lumens you get for each watt of electricity, you want lumens not watts!

19. 4.Show How Incandescent Bulbs Waste Energy 10% Light 90% Heat 100% Electricity Incandescent bulbs convert only 10% of electricity used into visible light. CFLs are approximately three to four times more efficient at converting electricity into visible light. Source: http://www.greenliving.org/healthyliving/lighting.html

20. 5. Lead By Example: Display Energy- Efficient Bulbs, Fixtures, and Fans  Use energy-efficient bulbs in your store u Lower your cooling costs and electric bill u Change bulbs less frequently u Improve comfort for your customers and employees “The switch to CFLs made the product look better, increased our business with folks coming in all day long and staying longer, increased comfort level of the showroom for our staff, lowered our cooling costs by about 20%, reduced our electric bill by 30%, and we are not changing the bulbs all the time any more.“ -- Dale Tiffany, Inc. “The switch to CFLs made the product look better, increased our business with folks coming in all day long and staying longer, increased comfort level of the showroom for our staff, lowered our cooling costs by about 20%, reduced our electric bill by 30%, and we are not changing the bulbs all the time any more.“ -- Dale Tiffany, Inc.

21. Useful Lighting Tips  E NERGY S TAR has color temperatures of 2700K and 3000K to match the “warmth” of incandescent  Design Rule-of-thumb: Divide incandescent wattage by 3 to determine the equivalent wattage and light output of an E NERGY S TAR

22. How to Find E NERGY S TAR Partners and Qualified Products

23. Where Can I Find Information on E NERGY S TAR Lighting Partners and Products?  Visit http://www.energystar.gov/productshttp://www.energystar.gov/products  Scroll down to Lighting section  Choose a product category  View qualified models and participating partners

24. More Information  For more information on energy-efficient lighting or Change a Light, Change the World, please contact your E NERGY S TAR account representative or EPA’s E NERGY S TAR Communications Team:  Wendy Reed Reed.Wendy@epa.gov (202) 564-1253  Peter Banwell Banwell.Peter@epa.gov (202) 564-9408