1. URBAN INSTITUTE Strategic Communications Lionel Foster

2. URBAN INSTITUTE

4. METRO Communications

5. URBAN INSTITUTE Who we are Today’s Presentation

6. URBAN INSTITUTE Who we are Positioning Urban and METRO Today’s Presentation

7. URBAN INSTITUTE Who we are Positioning Urban and METRO Measuring impact Today’s Presentation

8. URBAN INSTITUTE Who we are Positioning Urban and METRO Measuring impact Communication goals Today’s Presentation

9. URBAN INSTITUTE Who is METRO exactly?

10. URBAN INSTITUTE Who is METRO exactly?

11. URBAN INSTITUTE Stable Housing I think what we’re saying is …

12. URBAN INSTITUTE Stable Housing Housing Markets I think what we’re saying is …

13. URBAN INSTITUTE Stable Housing Neighborhoods and Communities Housing Markets I think what we’re saying is …

14. URBAN INSTITUTE Stable Housing Neighborhoods and Communities Housing Markets Data I think what we’re saying is …

15. URBAN INSTITUTE Housing Stable Housing Neighborhoods and Communities Housing Markets Data I think what we’re saying is …

16. URBAN INSTITUTE Why housing matters

17. URBAN INSTITUTE Why housing matters Housing

18. URBAN INSTITUTE Why housing matters Housing Household makeup

19. URBAN INSTITUTE Why housing matters Housing Quality Household makeup

20. URBAN INSTITUTE Why housing matters Housing Quality Affordability Household makeup

21. URBAN INSTITUTE Why housing matters Housing Quality Affordability Size Household makeup

22. URBAN INSTITUTE Why housing matters Housing Proximity to Quality Affordability Size Household makeup

23. URBAN INSTITUTE Why housing matters Housing Proximity to work Quality Affordability Size Household makeup

24. URBAN INSTITUTE Why housing matters Housing Proximity to work, education Quality Affordability Size Household makeup

25. URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income

26. URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income Health

27. URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income Health Safety

28. URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income Health Safety Economic security

29. URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income Health Safety Economic security Neighborhood quality

30. URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income Health Safety Economic security Neighborhood quality Education

31. URBAN INSTITUTE Why housing matters Housing Proximity to work, education, play Quality Affordability Size Household makeup Income Health Safety Happiness Economic security Neighborhood quality Education

32. URBAN INSTITUTE How are people talking about housing?

33. URBAN INSTITUTE So let’s help shape the housing conversation.

34. URBAN INSTITUTE Our goal: Convince people that, if they’re serious about answering any of the following questions …

35. URBAN INSTITUTE How do we get there?

36. URBAN INSTITUTE COMM’s Role

37. URBAN INSTITUTE Quality Research

38. URBAN INSTITUTE Quality Research + Quality Engagement

39. URBAN INSTITUTE Quality Research + Quality Engagement = Impact

40. URBAN INSTITUTE The report’s done. Now how do we promote it?

41. URBAN INSTITUTE 2014 Goals Media Google search results Metro web pages Projects Newsletter Web features

42. URBAN INSTITUTE Questions you have?

43. URBAN INSTITUTE  Who are you? Guiding Questions

44. URBAN INSTITUTE  Who are you?  Why should people listen to you? Guiding Questions

45. URBAN INSTITUTE  Who are you?  Why should people listen to you?  What communications tools do you have? Guiding Questions

46. URBAN INSTITUTE  Who are you?  Why should people listen to you?  What communications tools do you have?  Are you leveraging every opportunity to spread your message? Guiding Questions

47. URBAN INSTITUTE  Who are you?  Why should people listen to you?  What communications tools do you have?  Are you leveraging every opportunity to spread your message?  How will you measure whether or not you’re communicating effectively? Guiding Questions