1. Shuo Zheng(Jenny) Yucheng Xia Jinni Feng

2. History In 1907, set up by Eugène Schueller In 1973, purchased Synthélabo In 2006, The Body Shop, £652 million 3−100 − 1,000 − 2,000 chemists 500 brands

3. Industry Analysis Global Issues Future Trends

4. Global Issues Environmental factors Natural materials Animal experiments Economic factors

5. Animal experiments

6. Future Trends Focus on skin care Nutrition, health Outside to inside Men began to make up Virtual experience program

7. Global Expansion Key Figures Acquisition Challenges&Problems

8. Key Figures Eugène Schueller Francois Dalle Lindsay Owen-Jones

9. Acquisition Maybelline Soft Sheen and Carson Soft Sheen/Carson Company Shu Uemura Kiehl MiniNurse Yue-Sai

10. Nail Polish Eyelash Grower _____________________________________________________________________________ Maybelline

11. Africa African Americans SoftSheen ∙ Carson

13. Kiehl’s Store face body hair fragrance menpets baby sun

14. The third biggest cosmetic company in China Lower-middle consumers

15. Lower-middle market in China

16. Challenge & Problems Example: Maybelline’s Crystal Lipsticks Unclear brand logo

17. Company Analysis Strengths: Strong brand portfolio and brand position Core products and an uniform price Accurate and excellent market positionin g

18. In-depth R&D centers

19. Weakness: Decentralized organization structure Small revenue growth in North America Slow growth in its long-range revenue

20. Opportunity: Acquisitions and diversification-enlarge the customer base Keep optimistic on Asian market Break into the field of low-end Development in African market

21. Threats: Well-known brands in the international market Local cosmetic companies Cultural differences

22. Competitors

23. Founded by Gabrielle Chanel in Paris, France in 1913 80 years history No.5, first perfume, in 1921 “When you can not find the right clothing, wearing a Chanel suit on.” Clothing, bags, perfumes, cosmetics, jewelry, accessories

24. Founded by Christian Dior, in France, in 1946 Fashion clothes, underwear, perfume, skin care, cosmetics, jewelry The first perfume − Miss Dior, in 1947

25. International cosmetics brand for women David McConnell, in New York, in 1886 122 years history “Trust, respect, belief, humility, integrity” Beauty counter, franchised stores, retail stores, and bagmen 4000,000 sell delegates all over the world 60% of its sales from overseas

26. Estee Lauder, in USA, in 1946 Revolutionary perfume—Youth-Dew, in 1953 Skin care, color cosmetics, perfume Clinique, Aramis, Bobbi Brown, Tom Ford, Tommy Hilfiger About 12,000 employees and over 100 countries USA, Australia, Belgium, Canada, England and Switzerland

27. Pharmacy, Fukuhara, in Ginza Tokyo, in 1871 Entered the cosmetic industry, in 1891 Design department, in 1916 Foreign markets, in 1957 First perfume—Zen, in 1965 Teenage girls—Reciente Series 20-year-old—Ettusais Series Middle-aged women—Elixir Series Over 50 years women—Revival Series

28. NIVEA A Germany company, Beiersdorf, in 1911 “NIVIUS”, means white “Research, innovation, high quality” Body care, face care, sunscreen, lip maintenance, personal cleansing, men’s care

29. Skin care brand of P&G Skin care and bath series

30. Recommendations Short term Advertising Gifts R&D Long term African market Merge Research outside Europe & U.S. Management division R&D in North America Expansion of sales channels

31. Conclusion