2. Chella: Hello Beautiful Lash Full-Fillment Conditioning Treatment Formulated with a clinically tested, Prostaglandin-Free combination of amino acids, vitamins, peptides, bio-based molecules, and antioxidants, Chella Lash Full- Fillment Conditioning Treatment will improve the appearance of thin, sparse and short eyelashes. Chella Lash Full-Fillment Conditioning Treatment starts giving you thicker, lusher looking lashes in just 4 weeks.

3. Before & After Lash Full-Fillment Chella: Hello Beautiful BEFORE AFTER

4. Chella: Hello Beautiful Chella Lash Full-Fillment Kit The Kit contains: 6 mL tube of Chella Lash Full-Fillment Conditioning Treatment Anti-Fatigue Eye Mask Kit (single use) 1.5mL Chella Eye Cream Sample Custom Tri-Fold Organizer

5. Chella Water Resistant Mascara This gorgeous water resistant mascara delivers smooth, buildable layers of rich, black pigment without a smudge. Includes nourishing panthenol, beeswax and honeysuckle which condition to prevent brittle dryness. Pair this up with Chella Lash Full-Fillment Conditioning Treatment and get ready to lash to the max. (Available September 2011) Chella: Hello Beautiful

6. Heated Lash Curler Say goodbye to the crimping and breakage caused by traditional lash curlers. This sleek, safe, and gentle heating wand is essential for enhancing the appearance of your lashes. Designed to be used after mascara application, this curler gently warms lashes to deliver long lasting curl. You can now achieve the maximum curl without damaging your eyelashes for a beautiful and polished look.

7. Chella: Hello Beautiful Brow & Eye Collection Marketing Support DeeDee Marcelli, celebrity makeup artist and Chella Brow & Lash Spokesperson, is available for Chella Brow & Eye Collection events. DeeDee is a master at drawing a crowd and creating amazing brows using the Chella Brow & Eye Collection. DeeDee also works with our clients to generate increased sales through fun and easy Brow Events! Dee Dee Marcelli Chella Brow & Eye Spokesperson

8. Chella: Hello Beautiful Brow Full-Fillment Conditioning Treatment Chella Brow Full-Fillment Conditioning Treatment provides essential nutrients, proteins, peptides and amino acids which improve the appearance of brow thickness and volume, fortifying existing hair and minimizing future loss in a gentle, proven safe and effective Prostaglandin- Free formula.

9. Before & After Brow Full-Fillment Chella: Hello Beautiful BEFORE AFTER

10. Chella: Hello Beautiful Chella Brow Full-Fillment Kit The kit contains: 6 mL tube of Chella Brow Full-Fillment Conditioning Treatment Beautiful Brow Stencils in 4 styles Instructional DVD Custom Tri-Fold Organizer

11. Chella: Hello Beautiful Chella Brow Color Kit Collection Beautiful Blonde Awesome Auburn Luscious Light Brown Dazzling Dark Brown

12. Chella: Hello Beautiful Chella Brow Color Kits Each kit contains: Brow Color Pencil in one of four colors Lace Highlighter Pencil Dual-Purpose Pencil Sharpener Brow Defining Gel Brow Shaping Guide

13. Chella: Hello Beautiful The Chella Tool Kit The Chella Brow Tool Kit contains all the tools you will need to groom and shape your brows into beautiful frames for your eyes, including: Specially Designed Tweezers Rounded-Tip Scissors Unique Eyebrow Razor with Brush and Comb Cap Brow Shaping Guide

14. Chella Brow & Eye Collection Chella: Hello Beautiful The Chella Brow & Eye Collection incorporates products that address all aspects of brow, lash and eye enhancement. From color kits to conditioners, from masks to mascara, each product is appealingly displayed to catch the eye and promote greater retail sales.

15. Chella Trio Collection Chella: Hello Beautiful The Chella Trio Collection incorporates products that work individually or synergistically to address a number of brow, lash and eye concerns. The Anti- Fatigue Eye Mask Kit soothes stressed skin, reducing dark circles, wrinkles and puffiness, while the Lash and Brow Full- Fillment Conditioning Treatments nourish, condition and revitalize sparse, non- existent lashes and brows.

16. Chella: Hello Beautiful Chella Skin Care Products

17. Chella: Hello Beautiful Hello Beautiful. Hello Change. Say hello to the science that makes it all possible. Chella provides age defying solutions with smart ingredients that jump start your skin’s innate repair mechanism. Creating visible, tangible, absolutely beautiful results, Chella defies expectations.

18. Chella: Hello Beautiful Cleaning Essentials Chella’s Cleaning Essentials offer the perfect clean-sweep! Cleansers that remove make- up, eliminate acne-causing bacteria and boost hydration are coupled with just the right tonic for your skin.

19. Chella: Hello Beautiful Hydration and Protection Hydrate, nourish and protect your skin night and day from UV damage, fine lines, and wrinkles with specialized moisturizers rich in peptides and vitamins, and incorporating the advanced Silasoma® technology.

20. Chella: Hello Beautiful Targeted Solutions Target specific skin concerns such as puffy and circled eyes, clogged and enlarged pores while preparing your facial palette for ease of make-up application.

21. Chella: Hello Beautiful Advanced Treatment System The Chella Advanced Treatment System is comprised of three products that work to reactivate the skin's function and increase cellular longevity, addressing both genetic and environmental aging. Designed to work synergistically, each product enhances the active action of the other. Used alone, the individual products in the system deliver potent results, yet together they deliver exponential results.

22. Chella Skin Care Tester Display Chella: Hello Beautiful

23. Chella Skin Care 507 Calle San Pablo Camarillo, CA 93012 Phone: 805.383.7711 Fax: 805.383.7712 www.chella.com