1. Census Education Presented by: Kidd Group www.kidd.com

2. AGENDA I.Census 101 II.Relevance in Florida III.The Numbers IV.More than Money V.Get Involved VI.Public Awareness

3. CENSUS 101 Purpose: Count every person living in the United States (citizens and non residents)

4. CENSUS 101 1 st Census: 1790 Counted 3.9 million people Determined U.S. House of Representatives makeup Conducted every 10 years

5. CENSUS 101 Last Census: 2000 Counted 281 million people

6. CENSUS 101 Determined U.S. House of Representatives makeup Allocation of federal funding

7. RELEVANCE IN FLORIDA Census data used for: Schools Government Services Highways / Roads Senior Centers

8. RELEVANCE IN FLORIDA 85% of federal government grants distributed based on population. This is approximately $300 billion annually.

9. RELEVANCE IN FLORIDA Two Important Facts: 1.Federal funds are distributed based on population counts. 2.Undercounts reduce the amount of funding available in Florida.

10. RELEVANCE IN FLORIDA 170 Federal Programs Rely on Census Data

11. RELEVANCE IN FLORIDA 2000 undercount = 3,000,000 PricewaterhouseCoopers

12. RELEVANCE IN FLORIDA Four states account for 40% of the undercount: California Texas New York Florida PricewaterhouseCoopers

13. RELEVANCE IN FLORIDA Errors in the decennial population count persist for 10 years

14. RELEVANCE IN FLORIDA What is the actual cost? $950 to $2,900 PricewaterhouseCoopers / Brookings / US Conference of Mayors

15. RELEVANCE IN FLORIDA 58 of the largest U.S. Counties lost an estimated $2,913 per uncounted person. PricewaterhouseCoopers

16. RELEVANCE IN FLORIDA Florida lost $91,641,000 between 2002 – 2012 due to undercount of 200,670 people. PricewaterhouseCoopers

17. RELEVANCE IN FLORIDA U.S. Conference of Mayors study indicates the cost to be $2,263 per person not counted.

18. RELEVANCE IN FLORIDA During FY 2007, the federal domestic assistance allocated to Florida on the basis of statistics from the decennial census was $17,402,265,204 (or $953.48 per person) Brookings Institute

19. RELEVANCE IN FLORIDA Florida loss estimates, by program, over fiscal years 2002 – 2012 due to undercounting: Medicaid: $85,243 Foster Care: $907,000 Rehabilitation Support Services: $1,560,000 Child Care and Development Block Grants: $1,925,000 Social Services Block Grant: $608,000 Substance Abuse Prevention and Treatment Block Grants: $190,000 Adoption Assistance: $342,000 Vocation Education Basic Grants: $1,247,000 PricewaterhouseCoopers

20. RELEVANCE IN FLORIDA Undercount hurts in two ways: 1.State gets less federal funds, among states 2.Counties get less federal funds among counties

21. RELEVANCE IN FLORIDA Remember, Two Important Facts: 1.Federal funds are distributed based on population counts. 2.Undercounts reduce the amount of funding available in Florida.

22. MORE THAN MONEY Investors Perception Policy Representation

23. GET INVOLVED Support census activities in your community Encourage others to get involved Participate in awareness activities

24. GET INVOLVED www.SunshineCensus2010.com

25. CASE STUDY Collier County 1999 Multilingual Multi-media Emphasis on hard to reach populations 2 nd highest growth rate in the nation. Exceeded population projection by 23,000 Additional $36 million

26. www.kidd.com/census

27. KIDD GROUP TOM@KIDD.COM 850-878-5433