1. By Missi Martin

2. Overview Created in 1961 by Noxzema skin care Consisted of “medicated face makeup” Late 60's = number one selling face foundation makeup. Procter & Gamble acquired CoverGirl as part of Noxell in 1989 Today, over 13 different kinds of makeup, ranging in over 100 different colors and tones Partnered with America’s Next Top Model

3. Problem or Opportunity Over 3.575 million people die each year from water- related diseases- over 2 million are children Lack of clean water prevents children from getting proper education Children’s bodies aren’t able to fully fight off the bacteria Families continue using the contaminated water and never become healthy

4. Goals of the Campaign CoverGirl will provide the CSDW program with $500,000 donation. 50 million liters of clean water to children Still wanted to get consumers involved

5. Key Publics Media Stakeholders Consumers (male & female) The children and adults benefiting

6. Strategies & Tactics Clean Makeup Contest Press Releases Facebook page Twitter Information on health & beauty Web sites, magazine advertisements and stories Partnering with PUR http://www.csdw.org/csdw/ home.shtml http://www.csdw.org/csdw/ home.shtml

7. Part Two Social Media UPDATES Public Press Conferences Continue partnership Other partners?