1. Johnson City Economic Overview – July 20131 Johnson City Demographic Makeup Summary201020122017 Population1,6561,7211,852 Households645666724 Families432439483 Average Household Size2.492.522.49 Owner Occupied Housing Units430448493 Renter Occupied Housing Units215218231 Median Age39.440.641.1 Trends: 2010 - 2015 Annual RateAreaStateNational Population1.48%1.49%0.68% Households1.68%1.51%0.74% Families1.93%1.73%0.72% Owner HHs1.93%1.82%0.91% Median Household Income1.16%3.07%2.55% 2012 2017 Households by IncomeNumberPercentNumberPercent <$15,0007611.4%7210.0% $15,000 - $24,999649.6%476.5% $25,000 - $34,999629.3%527.2% $35,000 - $49,9999313.9%9613.3% $50,000 - $74,99919629.4%25234.9% $75,000 - $99,9998112.1%9513.1% $100,000 - $149,999558.2%628.6% $150,000 - $199,999233.4%273.7% $200,000+172.5%202.8% Median Household Income$53,049 $56,209 Average Household Income$62,601$68,393 Per Capita Income$25,108 $27,551 Source: U.S. Bureau of the Census, 2010 Census of Population and Housing. Esri forecasts for 2012 and 2017.

2. Johnson City Economic Overview – July 20132 Industry SummaryDemandSupplyRetail GapSurplus / LeakageNumber of (Retail Potential)(Retail Sales)(Demand - Supply)FactorBusinesses Total Retail Trade and Food & Drink (NAICS 44-45, 722)$9,193,210$16,963,123-$7,769,913-29.733 Total Retail Trade (NAICS 44-45)$8,037,232$15,893,513-$7,856,281-32.821 Total Food & Drink (NAICS 722)$1,155,978$1,069,610$86,3683.912 DemandSupplySurplus / LeakageNumber of Industry Group(Retail Potential)(Retail Sales)Retail GapFactorBusinesses Motor Vehicle & Parts Dealers (NAICS 441) $3,173,510$634,774$2,538,73666.72 Automobile Dealers (NAICS 4411) $2,759,403$0$2,759,403100.00 Other Motor Vehicle Dealers (NAICS 4412) $163,235$0$163,235100.00 Auto Parts, Accessories, and Tire Stores (NAICS 4413) $250,872$634,774-$383,902-43.32 Furniture & Home Furnishings Stores (NAICS 442) $360,430$93,688$266,74258.71 Furniture Stores (NAICS 4421) $216,487$0$216,487100.00 Home Furnishings Stores (NAICS 4422) $143,943$93,688$50,25521.11 Electronics & Appliance Stores (NAICS 443/NAICS 4431)$456,364$0$456,364100.00 Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $520,938$313,181$207,75724.91 Building Material and Supplies Dealers (NAICS 4441) $455,126$313,181$141,94518.51 Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $65,812$0$65,812100.00 Food & Beverage Stores (NAICS 445) $2,789,020$9,793,566-$7,004,546-55.73 Grocery Stores (NAICS 4451) $2,594,165$9,010,902-$6,416,737-55.32 Specialty Food Stores (NAICS 4452) $77,764$0$77,764100.00 Beer, Wine, and Liquor Stores (NAICS 4453) $117,091$782,664-$665,573-74.01 Health & Personal Care Stores (NAICS 446/NAICS 4461)$1,233,796$119,161 $1,114,63582.4 1 Gasoline Stations (NAICS 447/NAICS 4471)$1,926,846$2,341,062-$414,216-9.72 Clothing and Clothing Accessories Stores (NAICS 448) $929,184$447,243$481,94135.01 Clothing Stores (NAICS 4481) $675,363$0$675,363100.00 Shoe Stores (NAICS 4482) $113,897$0$113,897100.00 Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $139,924$447,243-$307,319-52.31 Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $392,246$0$392,246 100.00 Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $298,896$0$298,896 100.00 Book, Periodical, and Music Stores (NAICS 4512) $93,350$0$93,350 100.00 Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents ‘leakage’ of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. ESRI uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector Johnson City Retail Leakage Report Source: Esri and D&B

3. Johnson City Economic Overview – July 20133 Job Inflows/Outflows – People Living and/or Working in Johnson City, 2006-2011 20112006 Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics (Beginning of Quarter Employment, 2 nd Quarter of 2006-2011) Commuter and Labor Sheds Work here, live elsewhere Work and live here Live here, work elsewhere Work here, live elsewhere Work and live here Live here, work elsewhere

4. Johnson City Economic Overview – July 20134 Where Johnson City Residents Work, 2011 Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics (Beginning of Quarter Employment, 2 nd Quarter of 2011) 31% of Johnson City Residents work in Austin

5. Johnson City Economic Overview – July 20135 Location of Jobs Within Johnson City, 2011 Jobs by NAICS Industry Sector 2011 CountShare Public Administration 11016.7% Utilities 9414.3% Accommodation and Food Services 639.6% Arts, Entertainment, and Recreation 609.1% Transportation and Warehousing 568.5% Health Care and Social Assistance 527.9% Manufacturing 426.4% Construction 406.1% Finance and Insurance 375.6% Retail Trade 355.3% Educational Services 274.1% Administration & Support, Waste Management and Remediation 142.1% Professional, Scientific, and Technical Services 132.0% Wholesale Trade 71.1% Other Services (excluding Public Administration) 50.8% Mining, Quarrying, and Oil and Gas Extraction 10.2% Information 10.2% Real Estate and Rental and Leasing 10.2% Agriculture, Forestry, Fishing and Hunting 00.0% Management of Companies and Enterprises 00.0% Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics (Beginning of Quarter Employment, 2 nd Quarter of 2011) Johnson City Industries Where Workers Employed in Johnson City Live 2011 Count% Johnson City, TX355.3% Austin city, TX294.4% Fredericksburg, TX213.2% Blanco city, TX142.1% Canyon Lake CDP, TX142.1% Kingsland CDP, TX132.0% Cedar Park, TX121.8% Burnet city, TX111.7% Marble Falls, TX101.5% San Antonio, TX81.2% All Other Locations49174.6% Concentrations of Jobs Within Johnson City

6. Johnson City Economic Overview – July 20136 Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics (Beginning of Quarter Employment, 2 nd Quarter of 2009) Net Job Surplus: 213 jobs Major Leakage Sectors Industries with more jobs than Johnson City workers Industries with fewer Johnson City jobs than there are qualified workers

7. Johnson City Economic Overview – July 20137 Johnson City 2010 Traffic Counts Source: Texas Department of Transportation, Urban Traffic Map, Pages 79, 94. Austin Region http://www.txdot.gov/inside-txdot/division/transportation-planning/maps/urban-saturation.html Numbers in red equal the average daily traffic (ADT) counts, which are non-annualized Blue numbers are average annualized daily traffic (AADT) counts, which normalize for fluctuations over the year NOTE these traffic counts are from 2010. TxDOT surveys each urban area every five years. Johnson City will be surveyed again in 2015, with results available in late 2016.

8. Johnson City Economic Overview – July 20138 Johnson City 2005 Traffic Counts – for Comparison Source: Texas Department of Transportation, Urban Saturation Maps, Page 72. Austin Region; http://www.txdot.gov/travel/traffic_maps/urban_saturation/default.htm Compared to 2010 traffic counts on the previous page, one can see little change between it and 2005