2. Understanding My MIIS Report

3. MIIS Report Your MIIS Report is a summary of your Branch’s marketplace based on three pillars of information –Demographic –What is the makeup of the neighborhoods? –What are your customers’ banking habits? –Competitive Environment –Branch/Customer While it may confirm much of what you already know, you will also find information that you may not be aware of that could help you drive more business to your Branch. The report is most useful when you focus on the numbers as a whole, rather than individual statistics. Overall population, growth, and demographic trends are the types of information you may find useful. Let’s explore a few important sections of your MIIS Report. 2

4. Map 3

5. Market Profile 4

6. Customers and Single-Product Holders 5

7. Strategy and Analysis 6

8. Next Steps Now that you’re more familiar with the MIIS Report, use it to complete the templates in your pre-work field manual. The report will help you build your business plan, prepare for your RFM and DVP meetings, and make your Branch more successful. 7