1. Action Items Li & Fung Flextronics
Review all Concept documents, provide feedback, and provide suggestions to fill gaps.
Provide improved Concept diagrams (e.g., SMART Sleeve, SMART Gamer’s Cap, SMART Shelf, and SMART Handbag).
Complete additional market demand research working to:
Increase volumes and expand application of initiatives – we would like higher volumes and broader applications, if possible.
Provide additional requirements, as necessary, and prioritize requirements.
Provide any references for market demand that supports market estimates.
Provide Total Addressable Market (TAM) volumes (e.g., how many activewear jackets are sold per year by Li&Fung and what % of the market does this represent) for all Concepts.
Flextronics
Compare proposed initiatives with previous and current Flextronics’ initiatives to look for relevant experiences and related outcomes. Use this experience to prioritize initiatives.
Conceptual design
Estimate effort
Determine timeline
Estimate ‘product cost’
Prioritize Concepts based on market volumes, Non- Recurring Engineering (NRE costs), and timelines to bring technology to market.
Complete additional market research in conjunction with Li & Fung.

2. Project Mystique e-Perfume
Li & Fung Contacts

3. Project Mystique - ’e-Perfume’
OBJECTIVE
To bring a new fragrance application experience to the consumer market
To seek ways to satisfy the industry (brands) demand to eliminate alcohol from the fragrance supply chain, as alcohol creates high supply chain costs. The goal is to go back to the essential oils (i.e. the most traditional forms of fragrance). Using the current dispensing mechanism, alcohol dilutes the essential oils and is the carrier fluid of the fragrance.  
USE CASES/EXPERIENCES
For the consumer
An enhanced experience/ritual in the application of fragrance to engage the senses
The feeling -
Pillow effect - the application feels like a soft cloud of even application, rather than hard localized spritz
The dispensed fragrance is visualized as a cloud Cloud / rain shower like - The fragrance as a glitter cloud of thinner particles
Possible warmth element
Easy to carry for travel with possible refilling options
Explore new forms of package – shapes, look and feel of the dispenser
Application duration seconds experience rather than milliseconds of spritz
Various possibilities of triggering the application -Touch, motion activated, electronic, sound
Possibly refracted LED lighting for visual effect to go with the new experience
Should be a premium but not gimmicky experience
Single fragrance “container/ cartridge” would be transparent 20ml or less, and the user can see the fill level
BENEFITS for BRANDS
Opportunity to become a market leader / game changer
Lower logistics costs by eliminating alcohol(transport, storage)
Opens new opportunities for speed to market (alcohol based fragrance production is not permitted in urban areas)
BENEFITS for CUSTOMERS
Longer lasting and increased fragrance intensity
Skin benefits (alcohol is bad for the skin)
Controlled dosage – less wastage
More even application
No staining
New personal experience
Element
Current Market
Proposed New Application
Alcohol content
80% alcohol/20% essential oils
100% essential oils
Effect
Manual spritz – split seconds – feels like liquid
2-3 seconds, no lag, cloud-like experience
Dispensing method
Mechanical dispensing system
Technology driven method that can dispense/disperse fragrance oils
Packaging
Package size is dictated by liquid volume
Design is not dependent on large liquid volumes (i.e., creates the potential to explore new dispensing shapes)

4. Project Mystique - ’e-Perfume’
ROADMAP
Bring to market by end 2016
Prototype and testing of dispensing method / user interface - the ability to create the cloud-like experience with a non-alcohol based fragrance. Can we even create a cloud?
Conduct market research on market acceptance
Bring in brand partner for actual brand product development - by end 2015
Work on new supply chain configuration surrounding new packaging that involves no alcohol
The fragrance production itself is a new process
Filling of the bottles / dispensers is a new process
Testing of new fragrance
Discuss incorporating other aspects (e.g. Light, activation gestures
Potential to explore single dispenser, multi-fragrance cartridge
RISKS
Market acceptance of new application experience.
Intellectual property around the dispensing method.
Time to market.
This concept has the potential to disrupt the whole fragrance industry/supply chain - time or cost for supply chain to adapt is a question.
TARGET PRICE / MARKET SIZE
Currently have 1 major fragrance player (5-8 premium brands involved) inquiring and interested
Year 1 launch - 1 million units
Multimillion across several brands (target 1 million units per brand)
Costs and Market Accepted Price
Estimated $XX cost to implement new technology.
Additional cost is expected to be offset by reducing supply chain costs, via the elimination of alcohol (e.g., savings in transport, storage, insurance, etc.)
Price to retailers expected to be same.
Consumer acceptance could be higher, depending on how the product is marketed.
Start
2016
Market
Technology development (dispenser / cloud)
User experience research
Brand buy-in
Fragrance development
Testing

5. Project Mystique - ’e-Perfume’
CONCEPT DIAGRAMS
Prototype Ideas
Fill levels of essential oil is visible
Fragrance cloud appears as a fragrance pillow
Dispenser Concept
Potential Activation Gesture