1. A Brief Review of Technological Opportunities for Agency Resource Management Marcia deChadenedes Outreach and Partnerships Coordinator California Coastal National Monument Bureau of Land Management November 2010

2.  Gateway flier

13. Network Goal / Vision Write Network Initiative Goal Network Objectives  List objectives

14. Network Goal / Vision Write Network Initiative Goal Network Objectives  List objectives

16. Network Goal / Vision Write Network Initiative Goal Network Objectives  List objectives

18. Network Goal / Vision Write Network Initiative Goal Network Objectives  List objectives

23. With the Monterey Bay Sustainable Tourism Group as the focused study:  Visioning  Conceptual  Research and Development  Implementation Planning The group has progressed through these stages of their development and are poised to commence engaging the public in a National Heritage Area nomination process, the first of several initiatives they intend to accomplish. Active – anticipated in 1 month time with meetings with county supervisors, city councils, and representative congressionals How does the California Coastal National Monument intend to proceed? Take less leadership, more participant role, share the podium, sometimes stay neutral in decision-making. Continue to act as a catalyst and support.

24. The pilot study network operates: Geographically – the California Monterey Bay Region – Santa Cruz, San Benito, and Monterey Counties Virtually – online in Google Groups, and through email Participants self identify and actively engage other organizational representatives based on their common interests. The group is a regular item on community interest calendars and agendas.

25. The mission of the network is to facilitate a mechanism for representatives of Monterey Bay communities, governmental agencies, and other interested organizations to collaboratively manage the promotion and preservation of our natural and cultural heritage. Without this network initiative no organization would exist to accomplish what might only be possible today. Local and international communities of advocacy for natural and cultural heritage benefit.

26. Evaluation CriteriaComments 1Advance strategic priorities of the agency Addresses the CCNM RMP, agency interest in stewardship and engaging youth 2Leverages fundingFunding becomes more available, with egalitarian use, like a potluck meal 3Demonstrates big-picture thinking Systems and knowledge can be adapted to unique programs, the objectives for the goals of the group 4Demonstrates entrepreneurship Engages gov groups in opportunities ordinarily not available, faster, more sleek processes through nonfederal efforts 5Management of formal agreements and contracts Opportunities exist with new partners to create MOUs and AA but not necessary at this point. 6Demonstrates effective external and internal communication An expectation of the challenge to fostering gateway relationships. 7Demonstrates accountabilityOn-line publishing evidences commitment 8Potential as a network management model Transferability potential, also could serve as a chapter for a network, a greater whole.

27.  Technology, including social media, can optimize organizational mechanisms and enhance public access.  TRAINING and CONSISTENCY in QUALITY PERFORMANCE are necessary, up front and in self-guided opportunities.  There are security risks that should be considered, define participation responsibilities.  Use of the media can impact employee or participant productivity – define parameters.  The organization’s reputation has new expectations & vulnerabilities - anticipate communication needs.  Identify objectives and establish strategies at the management level, inform the implementation interface.  Define measurements and accomplishments, but be adaptable. Create matrix for tracking in action.  Dedicate the appropriate resources with the right timing. Build in review and adaptation.  Decide who the gatekeepers are and why. Establish protocol.  Decide who can participate and why. Encourage feedback.  Set parameters to the media use – significance to strategies and building coalition.  Take care of proprietary interests, especially with publications, avoid conflicts of interest by gaining permissions from the right management level.

28.  Google Alerts (http://www.google.com/alerts)  Google Blog Search (http://www.blogsearch.google.com/)http://www.blogsearch.google.com/  Twitter Search (http://www.search.twitter.com)  SiteVolume (http://www.sitevolume.com)http://www.sitevolume.com  SocialMention (http://www.socialmention.com)  Socialcast (http://www.socialcast.com)http://www.  Mashable(http://www.mashable.com)  Google Alerts (http://www.google.com/alerts)  Google Blog Search (http://www.blogsearch.google.com/)http://www.blogsearch.google.com/  Twitter Search (http://www.search.twitter.com)  SiteVolume (http://www.sitevolume.com)http://www.sitevolume.com  SocialMention (http://www.socialmention.com)  Socialcast (http://www.socialcast.com)http://www.  Mashable(http://www.mashable.com) Marketplace Research