2.  Is FREE & aired voluntarily by radio and/or TV stations.  Created for a non-profit organization  Usually a video › Could be print or radio ad

3.  Persuade audience to take action about a service, cause, institution or issue  It must be: › important enough to broadcast › relevant to the audience

10. Your message should be simple, clear and:  Create awareness  The problem/issue is important  New information about problem/issue  change in behavior  Gives information to people who can influence change in others

11.  Provide accurate information  What tone do you want to create › Serious › Humorous › Sad

12.  Ads Council PSAs at Youtube.com  The Ad Council Gallery  Mediacampaign.org

13.  Group project  Identify a topic for a PSA › follow guidelines on worksheet  Create a PSA in iMovie