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Data for Smarter Decisions: How to Access Fast, Free Findings from GMAC ® Researchers
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Sabrina White Client Services specialist More than 10 years in graduate management education – Admissions and Program Director Data for Smarter Decisions
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Rachel Edgington Director of Market Research and Analysis Strategy setter, GMAC ® research Manager, Management Education Research Institute Data for Smarter Decisions
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Alex Chisholm Research Analyst Trend identification and analysis Macro dynamics
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GMAC ® Research Highly valued, but not enough time to study it. How can we add value? –Increase relevancy –Provide top-line summaries –Be more accessible –Make it easily digestible Data for Smarter Decisions
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Agenda Getting to Know You Seriously Getting to Know You How You Use Our Data Data-To-Go And Global Trends User Scenario Summary Your Questions Data for Smarter Decisions
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Getting to Know You Interactive Polling Data for Smarter Decisions
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Seriously Getting to Know You Responses to Your Questions Data for Smarter Decisions
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How You Use Our Data Proof Sharing Tactical Strategic Data for Smarter Decisions
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Current Research Dissemination Methods GMAT ® Data –Profile of GMAT ® candidates –GMAT ® Interactive Profile –Geographic Trends reports Market Research –Comprehensive data reports –Survey reports –Benchmark reports Data for Smarter Decisions
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Advantages Data for Smarter Decisions
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1. Data-to-Go Series: Topical Snapshots Short and specific Key trend descriptions and graphs www.gmac.com/researchandtrends 2. Global Trends e-Reports Integrated Analysis Digestible Information www.gmac.com/globaltrends Data for Smarter Decisions: New Resources
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DESKTOP SURVEY LAUNCH HERE Link to: http://www.gmac.com/researchandtrends/http://www.gmac.com/researchandtrends/ We will have internet explorer & PowerPoint already loaded
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www.gmac.com/globaltrends Data for Smarter Decisions
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The “War” for Talent Millennials in the Workforce: 15% in the U.S. 11% in Europe Data for Smarter Decisions
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What Key Stakeholders Value Student Intentions – Changing Industry, Job Function, or Both Full-Time MBA students: 75% Part Time: 62% EMBA Students: 59% Data for Smarter Decisions
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Education Markets & Globalization Economic Downturns & Higher Education: - Ability to voluntarily leave workforce matters - Different citizen groups respond differently Data for Smarter Decisions
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Regional Market Development & Supply-Side Dynamics GMAT ® Exams Taken – 2007 vs. 2000: Worldwide: + 15% China: + 108% India: + 251% Data for Smarter Decisions
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John Roeder Director of Admissions Owen Graduate School of Management Vanderbilt Data for Smarter Decisions
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B-School Pipeline = Younger Data for Smarter Decisions
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Source: GMAT ® Interactive Profile Data for Smarter Decisions
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GMAC ® Research –Increase relevancy –Provide top-line summaries –Be more accessible –Make it easily digestible Data for Smarter Decisions
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Your Questions John Rachel Alex
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Additional Comments, Questions, Feedback? Data-to-Go: research@gmac.comresearch@gmac.com Global Trends e-Reports: globaltrends@gmac.comglobaltrends@gmac.com Webinar Topic Ideas: programs@gmac.comprograms@gmac.com Data for Smarter Decisions
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Thanks for participating! Data for Smarter Decisions: How to Access Fast, Free Findings from GMAC ® Researchers
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