2. Ted Way Program Manager Microsoft Corporation SESSION CODE: OSP04-INT Ramesh Yerramsetti Senior Product Manager Microsoft Corporation Darryl Mondrow Writer 2, IT Pro Microsoft Corporation

4. Microsoft Goals Engineer a product less vulnerable to piracy and counterfeit Provide set of tools to ensure a more managed installation environment Help reduce VL key leakage Customer Focused Goals Enhance ease of deployment with minimal impact to VL customers Provide Multiple and Flexible options Strong and transparent Microsoft privacy policy around activation

5. VL ACTIVATION HISTORY BACKGROUND: MICROSOFT OFFICE 2007 Enterprises were given “bypass” volume license keys These keys bypassed activation as no activation was required after entering product key Keys were easily compromised VA ensures customers receive and deploy legitimate software Activation required for all VL Office Client products Provisioned and managed by IT Pros Transparent end user experience Pirated/ Counterfeit Software Some Customers unwillingly deploy counterfeit software Malware in counterfeits result in higher support costs Expensive down time Associates the proof-of-license (5*5 product keys) to the device Activation establishes a relation between a license you purchase and product on which you exercise the licensing rights Activation not required for Office2010 Server products Applies to Windows and Microsoft Office Client products Volume Activation (VA) introduced in Windows Vista VA is now the standard for new operating systems and Office client products Identified non- genuine software displays permanent word-mark on screen Re-activation required for a copy determined as non- genuine at a later date - failure to re- activate results in loss of functionality (customer outcry)

12. Operating SystemOfficeWindows Windows Server 2003√√ Windows Vista√ Windows Server 08√ Windows 7 VL√√ Windows Server 2008 R2√√

29. www.microsoft.com/teched www.microsoft.com/learning http://microsoft.com/technet OfficeITPro.com http://microsoft.com/msdn http://msdn.microsoft.com/office

30. Play the Microsoft Office & SharePoint Track Tag Contest Download the Microsoft Tag Reader Open the internet browser on your mobile phone and visit http://gettag.mobihttp://gettag.mobi Come to the Expo Hall – Yellow Section OSP Info Desk for Official Rules & Collect Additional Tags! Grand Prize (1) Xbox 360 Prize Package and Microsoft® Office 2010 Daily Prizes 40 copies of Microsoft® Office 2010