1. September 18th 2014 Not Just Another Facebook Tutorial Mark Krohn | Shon Christy | Co-Founders - Focal Point Social Media

2. WHY ARE WE HERE?

3. 01 #icebucketchallenge ✤ As of September 16th the ALSA has received $113.6 million in donations according to the website ✤ You Tube cites over 2 million videos related to the ice bucket challenge ✤ There were over 28 million conversations on Facebook (June- August ’14) ✤ Increased Fundraising by over 40 times!!!! ALS raised approximately 2.5 million in the same time period a year ago.

4. IT HAD NOTHING TO DO WITH “LIKES”

5. 01 Shifting Focus ✤ Traditional Fundraising - Board Driven ✤ Social Fundraising - Audience Driven

6. 01 Why Social? ✤ Brand Building ✤ Communicate Short Powerful Messages ✤ Engage and Motivate Audiences to ACTION ✤ Exponential Reach #kevinbacon

7. 01 Key to Success ✤ STRATEGY - Its not solely about the tools! Its so much more! ✤ Fundraising is NOT about Fundraising! ✤ Don’t underestimate the word ENGAGEMENT!

8. Drilling Down ✤ Facebook Statistics ✤ Page Optimization ✤ Building Audience ✤ Targeted Ads ✤ Influencers ✤ Examples ✤ 4 Tools for Takeaway

9. 01 Facebook Stats - People ✤ Over 1.3 Billion Users ✤ 829 Million Daily Users ✤ 42% Male - 58% Female ✤ 57% of Millionaires use Facebook ✤ Americans Spend an Average of 40 minutes per day on Facebook

10. 01 Facebook Stats - Pages ✤ 50 Million Pages ✤ Ideal Length of Post - 40 characters ✤ Highest Engagement Day - Friday ✤ 75% of Engagement Comes in First 5 Hours ✤ Average Organic Reach - 6.15% ✤ 92% of Non Profits are on Facebook

11. 01 Page Optimization ✤ First Impression ✤ Brand Congruence ✤ Facebook Apps

12. 01 Building Audience ✤ Include Social Icons on ALL Marketing Materials ✤ Exclusive Content - Advanced Notice on Social Platforms ✤ Highlight Volunteers - Donors ✤ Contests - Stand Up For Downs (Photolaugh Contest) ✤ Paid Advertising

13. 01 Targeted Ads ✤ Boosted Posts ✤ Drive Likes ✤ Event Attendance ✤ Website Retargeting ✤ Email Specific

14. 01 Leveraging Influencers ✤ Identify - Connect - Engage - Appreciate ✤ Bloggers ✤ Hashtags ✤ Search - Google - Social ✤ Build Relationships ✤ Thank Them!

15. Examples - LuMind Foundation $84,000 Post

16. Examples - Stand Up For Downs

18. EXAMPLES - The Power of 1

19. Examples - The Power of 1

20. 01 4 Tools for Takeaway ✤ Canva.com Canva.com ✤ Animoto ✤ Facebook Pages App ✤ Feedly

21. 01 Crowdfunding ✤ CFP - Crowd Funding Pays ✤ Indiegogo ✤ Kickstarter

22. 01 Mobile & Other Technologies ✤ Text To Pledge ✤ Text2Give.com ✤ GiveByCell.org ✤ mobilegiving.org mobilegiving.org

23. Bringing It Home ✤ Whats Important? ✤ Why?

24. Questions