1. BenQ Short-Throw Projector Campaign Marketing Material Communication Kit BQP Marcom Jennifer PS Hsieh July, 2008

2. BenQ Short Throw Projectors Fulfill All Your Needs Short Projection Distance, Big Projected Image. The projection distance is half of the traditional projector MP771 MP522ST MP512ST 70% for education 30% for business and public display –74”@ 1m –XGA resolution –3000 Ansi Lumens –2000:1 contrast ration –Wall Color Correction –UNISHAPE 50% for small meeting room or Soho 50% for educational institution –55” @ 1m –XGA resolution –2000 Ansi Lumens –1000:1 contrast ration –Speaker 5Wx1 85% for Home ( Gamer) 15% for commercial, Salesperson, SoHo –55” @ 1m –SVGA –2200 Ansi Lumens –2000:1 contrast ratio –Speaker 5Wx 2 –HDMI connector –Sleek white color ID Short-throw Campaign – Value Proposition

3. Short-throw Campaign Structure ATL/ Online Create awareness toward BenQ ST projectors and product benefits. New applications opportunities proved through live demo. Event/ Co-op Print Ad Co-op Campaign - Public Display - Channel Gaming Scene - Live Demo Solid association with “short throw concept” introduced through direct product benefits communications and Last mile stimulation. BTL POSM - Scenario Photo - Brochure - Others Short Projection Distance, Big Projected Image.

4. Short Throw Campaign - ATL (Print Ad) Objective: To create awareness of short throw projection by showing novel way of adapting short throw projector Image Usage Right: 2008/07~2009/06/30

5. Short Throw Campaign - BTL (Brochure) Objective: By eye-catching design and sufficient pictures and languages to provide detail explanation of features and scenarios. Image Usage Right: 2008/07~2009/06/30

6. Short Throw Campaign - BTL (Poster) Objective: To get more exposure chance & get attention during the customers visit the store. Image Usage Right: 2008/07~2009/06/30

7. Short Throw Campaign - BTL (Banner A ) This is the front and back side of the large-sized banner. 30cm 50cm30.5cm 86.5cm Image Usage Right: 2008/07~2009/06/30

8. Banner 2 35cm(H)*70cm Short Throw Campaign - BTL (Banner B) Image Usage Right: 2008/07~2009/06/30

9. Standee 1 Paper Material ： –150lbs duplex coated board with grey back For the full body figure ： 1. After printing out using two pieces of paper, assemble. 2. Please stick on a 20X30 black square to the middle section flatten it out. 3. The icon on the middle part of the banner ： please stick on with foam Short Throw Campaign - BTL (Table Standee A) [Objective] To communicate that you could enjoy “Amazing Big Pictures at Arm’s Length” with BenQ Short Throw Projectors. You could use it as the shop front display.

10. Standee 1 Short Throw Campaign - BTL (Table Standee A)

11. Standee 2 For the arms: 1. Paper material should be PVC(plastic)or other synthetic paper 2. Need to make a U-shape curve For the full body figure: –Paper material should be 250lbs cardboard paper Short Throw Campaign - BTL (Table Standee B)

12. Standee 2 Short Throw Campaign - BTL (Table Standee B)

13. Standee 3 144cm(H)*80cm(W) Short Throw Campaign - BTL (Standee) Image Usage Right: 2008/07~2009/06/30

14. Hanging Mobile 1. Paper material ： 150lbs duplex coated board with grey back 2. For the wires, please use the material normally used for hanging mobiles. 23.1cm 15cm 8.2cm 24.6cm 31.4cm Short Throw Campaign - BTL (Hanging Mobile)

15. Demo Short Throw Campaign - BTL POSM Demo Image Usage Right: 2008/07~2009/06/30

16. Scenario Photo Short Throw Campaign - BTL Scenario Photo ( Education) Image Usage Right: 2008/07~2009/06/30

17. Short Throw Campaign - BTL Scenario Photo (Commercial) Image Usage Right: 2008/07~2009/06/30

18. Short Throw Campaign - BTL Scenario Photo (Home) Image Usage Right: 2008/07~2009/06/30

19. Window Display – MP771 [Purpose] To draw attention and to communicate the product benefits via live demo. To showcase the new short throw projector application. BenQ Short Throw Projector Level A Key Story –Short Throw Campaign - Event / Co – op (Window Display)

20. Channel Gaming Scene – MP512ST [Purpose] - Show how space-free that BenQ projector can be. Level A Key Story –Short Throw Campaign - Event / Co – op (Channel Gaming Scene)

21. Live Demo of Short Throw Projectors — for Seminar / Dealer Meeting [Purpose] - To encourage more commercial applications with short throw projector How to Do ? ? [Compare the screen size at the same distance] Short Throw Projector Traditional Projector Short Throw Projector Traditional Projector [Compare the distance required for the same screen projected image] 2m Level A Key Story –Short Throw Campaign - Event / Co – op (Seminar / Dealer Meeting)

22. Thank You