1. VPL-HS60 Product Presentation Nathalie Muijtjens TVOE Weybridge, August 25, 2005

2. Presentation Scope Front Projector Technology SONY Home Cinema Range SONY VPL-HS60 Specifications

3. Projection technologies LCD (Liquid Crystal Display) - 3 LCD panels; Red, Green and Blue - Thousands of cell  Pixels - Each pixel controls the amount of light - Light passes through the panel  transmisive DLP (Digital Light Processing) - Uses DMD (Digital Micro mirror Device) - DMD contains thousands of small mirrors - Mirrors can be digitally moved on or off - Colour produced via colour wheel LCOS ( Liquid Crystal On Silicon) - Reflective type LCD technology - Will offer higher resolutions and better brightness SXRD = Sony ’ s LCOS, reflective LCD DLP LCD-panel DMD

4. Micro Device Technology Transmissive Reflective Liquid Crystal Mirror LCD Panel DLP LCD LCoS Micro Mirror LCD panel Material Lighting Process Prism Light Picture Texas Instruments Sony / Epson Sony = SXRD JVC = D-ILA

5. Projection concept LAMP Fly-eye Diachoric Mirror Diachoric Mirror PRISM LCD LENS Screen Sony LCD panel

6. The Magic of Sony 3LCD Technology Brighter Picture Higher Detail Natural Colour

7. Why Sony ?  Sony has a strong and established heritage, with over 20 years of experience in the projector market.  Sony is one of only two 3LCD (Liquid Crystal Display) manufacturers worldwide.  Not only the 3LCD panels are from Sony also 90% of the components used are made by Sony (e.g. 3D gamma chip, panel driver, etc.).  Sony creates products for use across the entire projector market – business, schools, at home even in cinemas and theatres.  Sony will continue to offer 3LCD projectors with superior picture quality, design and smart features

8. FY04FY05 2H05 Home Line-up ENTRY STEP UP QUALIA VPL-HS50 Q004-R1 Ruby wk46, 3 rd wk Nov Full HD/0.61”SXRD FPJ VW12HT FY06 Ruby HS60 Contrast Improvement wk42 3 rd wk Oct

9. VPL-HS60 – USP’s Highest Contrast in LCD Video projector – 10,000:1 NEW High Contrast Plate Lens Shift Function Short Throw / High Resolution Lens RCP (Real Colour Processing) Function HDMI

10. VPL-HS60 – Main Specs Goal: Maintain and increase our competitive product edge Model name:VPL-HS60 Main Spec:- 720P 3LCD Panel - Brightness 800 ANSI Lumen - Contrast 10,000:1 Remarkable Spec - Fan noise 23dB (1dB lower then HS50) - Manual lens focus/zoom - Lens magnification x1.6 - Short focal lens 100-inch @ 2.9m Main Feature:- Advanced Iris - Lens Shift (manual) - HDMI - RCP (Real Colour Processing) - No Over Scan with digital signal

11. One Page Flyer – VPL-HS60

12. VPL-HS60 Feature/Technology Explanation NEW Small Cosmetic Design change NEW HIGHER Contrast Ratio Cinema Black Pro Function GOOD Signal to Noise level (12 Bit Panel Driver !) Lens Shift Function EXCELLENT Standard Lens Real Colour Processing HDMI Connections Accessories Throwing Distances Comparison HS50 and HS60

13. VPL-HS60 Lens colour change vs HS50 VPL-HS60 VPL-HS50 Lens ring Different colour NEW TO VPL-HS60

14. NEW Higher Contrast Ratio VPL-HS50 High Contrast thanks to LCD panel with: - Micro Lens Array (in front of LCD panel) - And Wide View Film (after the LCD panel)  still a little light leaking VPL-HS60 Higher Contrast thanks to LCD panel with: - High Contrast Plate (in front of LCD panel)  less light leaking, to minimum Level of Contrast Ratio can be controlled via ‘Cinema Black Pro’ function Sony Higher Contrast Ratio NEW TO VPL-HS60

15. VPL-HS50 LCD panel with Micro Lens Array + Wide View Film # The light leaking is little Black matrix Liquid crystal WV Film MLA Optical glass Light In Light Out Little Leaking Light Actual image of black picture MLA+VW reduce the leaking light due to adjust light. High Contrast Plate VPL-HS60 LCD panel with High Contrast Plate High Contrast Plate Light Out Optical glass High Contrast Plate is SONY’s Original. # Performance of High Contrast Plate is superior than ML+WV, because High Contrast Plate is special developed to optimize the SONY’s LCD panel # The leaking light is very little Light In Very little Light Leaking Actual image of black picture NEW TO VPL-HS60

16. Basic structure of ‘High Contrast Plate’ High Contrast Plate (Basic Image Chart) Diagonal Light -> Adjust Light -> Less Leak Light -> Contrast up Liquid Crystal High Contrast Plate Light NEW TO VPL-HS60

17. Cinema Black Pro Contrast Ratio Control Function Unique Sony Function Enhances Contrast Ratio drastically Selectable via menu set-up Cinema BlackCinema Black Pro Current HS3 / HS20 Lamp Wattage Control & IRIS Control OSD: ONLamp ControlHIGH OFFLOW IRIS ControlON OFF Old HS2 / HS10 Lamp Wattage Control Cinema Black Pro HS50 and New HS60 Lamp Wattage Control & ADVANCED IRIS Control Lamp ControlHIGH LOW IRIS ControlON OFF AUTO Sony Cinema Black Pro Function Same as VPL-HS50

18. What’s Advanced Iris ? Sony Cinema Black Pro Function Shutter Close Advanced IRIS On Shutter Open Advanced IRIS Off Advanced IRIS Shutter VPL-HS60 Optical Unit (Same as HS50) Mechanical Shutter is controlled by OSD. As a result, when Advanced IRIS set to On, Brightness will be down but Contrast will be UP. Same as VPL-HS50

19. What’s Advanced Iris ? Sony Cinema Black Pro Function Same as VPL-HS50 Basic Function 1. Brightness Control 2. Black Level Control Iris shutter controls brightness Iris shutter prevents leak light to control the black level Selectable global brightness Lower black level for better contrast ratio Benefits Open Close BrightDark Open Close

20. What’s Advanced Iris – AUTO setting ? Sony Cinema Black Pro Function Same principal as VPL-HS50 But higher Contrast value

21. Effect of Cinema Black Pro VPL-HS60 Sony Cinema Black Pro Function Lamp ControlIris ControlBrightnessContrast Ratio High (135W) AUTO 1200 lmHS60 1,700:1 - 10,000:1 HS50 1000:1 – 6000:1 Low (110W)1000 lm High (135W) OFF 1200 lmHS60 1,700:1 HS50 1,000:1 Low (110W)1000 lm High (135W) ON 600 lmHS60 2,300:1 HS50 1,300:1 Low (110W)500 lm ‘Auto Advanced Iris’ function reproduces white that is brighter in the bright scenes and black is deeper in the dark scenes NEW TO VPL-HS60

22. Good S/N level VPL-HS60 1.12 Bit Panel Driver  Achieve High Gradation reproduction and detail reproduction performance 2.Full Digital Electrical Circuit  Reduce signal noise  Clear picture image, especially via HDMI input  High picture quality from HDTV, DVD 3.I/P Converter  Sharp image  Superior diagonal line reproduction  HD I/P conversion reproduces progressive HD signal with precise and high-density image Sony Good Picture Quality Same as VPL-HS50

23. 12 bit Panel Driver VPL-HS60 uses a 12 bit panel driver (same as HS50 and PDP) Signal from input to output full digital Improved Picture Detail Sony Good Picture Quality Same as VPL-HS50

24. Why are more bits better ? Improved Brightness Resolution x4 Sony Good Picture Quality To our knowledge DLP has maximum 10 Bit. Besides the fact that our Contrast Ratio higher is, You will also see much more details in the picture. Imagine skin tone, you will see people blush ! Same as VPL-HS50

25. Why are more bits better ? 4 bit10 bit12 bit Sony Good Picture Quality More visible details Same as VPL-HS50

26. Lens Shift Horizontal and Vertical ‘manual’ Dial ‘Lens Shift’ Advantages vs Side Shot: - Easier in Use - Flexible - Wider Installation Area VPL-HS20: Side Shot 2 VPL-HS50/HS60: Lens Shift Sony Lens Shift Same as VPL-HS50

27. Sony Lens Shift a: Minimum distance between screen and centre lens b: Maximum distance between screen and centre lens c: Vertical distance between centre screen and centre lens d: Horizontal distance between centre screen and centre lens e: Maximum vertical distance between centre screen and centre lens Same as VPL-HS50 Lens Shift

28. Excellent ‘Standard’ Lens New ARC-F (All Range Crisp Focus) Lens  Superior focus in the centre and corner of the screen 1.6 times Zoom lens as standard lens  Enabling a large set-up freedom, it covers all the throwing distances which both HS and VW lens have offered in the past Short Focal Lens  100-inch diagonal screen @ 2.9m Throwing Distance for 100-inch screen: Min: 2.5m – Max: 4.7m (1.8m in between, other models 0.6m) No need for optional lenses ! Sony Lens Same as VPL-HS50

29. Real Colour Processing RCP = Real Colour Processing Very specific colour adjustment of skin tone, blue sky, etc. Adjustment done via ‘Colour Pallet’, which is divided into: - Red - Yellow - Green - Cyan - Blue - Magenta Option in the OSD ‘Picture Control’ menu  Easier and more accurate colour adjustment Sony Real Colour Processing Same as VPL-HS50

30. Real Colour Processing Sony Real Colour Processing Same as VPL-HS50

31. Real Colour Processing Sony Real Colour Processing Same as VPL-HS50

32. Accessories VPL-HS60 Illuminated Remote Control (supplied) Air Filter (2pcs supplied, 1 in projector) Should be exchanged each 1000 hours Lamp (1pcs in projector supplied) Recommended exchange each 3000* hours * Sony recommends to change the lamp after 3000 burning hours, however the lamp will not be broken and can be used longer but picture quality will get deteriorated Ceiling Bracket for ceiling installation (optional accessory) Height adjustable NL Same as VPL-HS50

33. Throwing Distance Floor Installation, 16:9 screen Same as VPL-HS50

34. Throwing Distance Ceiling Installation, 16:9 screen Same as VPL-HS50

35. Comparison HS50 vs HS60 Model Name -FY04 current model VPL-HS50 -FY05 new model VPL-HS60 Specification Contrast Ratio 1,000-6,000:11,700-10,000:1* Brightness 1,200 lm1,200 lm (Same as HS50) Fan Noise 24dB (Lamp Control Low, Advanced Iris ON) 23dB (Lamp Control Low, Advanced Iris ON) 33dB (Lamp Control High, Advanced Iris OFF) 33dB (Lamp Control High, Advanced Iris OFF) Features Over Scan (720p) 5% (w/o mask, with scan convert) Digital: 0% (w/o mask, w/o scan convert) Analog: 5% (w/o mask, with scan convert) Cosmetic Design VPL-HS60’s Lens ring color will be black chromium. Carton Design Current DesignNew Design *Only in use "Auto" mode of Advanced Iris. This "Auto" mode of the Advanced Iris dynamically changes according to the setting of projector and the level of picture.