1. THE BUSINESS OPPORTUNITY PROGRAM

2. THE BUSINESS OPPORTUNTY PROGRAM (B.O.P.)  Represents commitment to regional stewardship  Provides structure and organization The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram 2www.csueastbay.edu/businessopportunityprogram

3. THE B.O.P. TEAM The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram3www.csueastbay.edu/businessopportunityprogram DirectorProject Analyst Administrative Support Luanne MeyerNima BaiatiSandy LuongSuzy Stidham

4. THE B.O.P. OVERVIEW  Creates hands-on, experiential learning program for students  Matches business needs with faculty expertise and student learning objectives  Students perform work in connection with courses The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram4www.csueastbay.edu/businessopportunityprogram

5. THE B.O.P. OVERVIEW  Utilizes a “teaching hospital” approach  Differs from an internship  Not a fee-for-service program  Seed funding from Bank of America & Wells Fargo The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram5www.csueastbay.edu/businessopportunityprogram

6. BENEFITS OF THE B.O.P.  Tap into specialized expertise  Preview CBE talent pool  Gain fresh perspective The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram 5

7. BENEFITS OF THE B.O.P.  Enhances the student learning experience  Differentiates CBE students  Prepares tomorrow’s work force  Contributes to regional economic development The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram7www.csueastbay.edu/businessopportunityprogram

8. THE B.O.P. PROCESS  Clients reach out to us  We reach out to clients The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram8www.csueastbay.edu/businessopportunityprogram

9. THE B.O.P. PROCESS  Initial client-B.O.P. discussion  Determination of mutual interest  Identification of faculty  Detailed B.O.P. client interview  Faculty commitment The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram9www.csueastbay.edu/businessopportunityprogram

10. THE B.O.P. PROCESS  Clients present overview  Student teams self-select  Students create proposals  Students take ownership The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram10www.csueastbay.edu/businessopportunityprogram

11. TYPES OF PROJECTS  Business Plans  Finance and Accounting  Strategy  Marketing Plans The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram11www.csueastbay.edu/businessopportunityprogram

12. TYPES OF PROJECTS  Market Sizing  Sales and Sales Strategy  Marketing Communications  Advertising and Positioning The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram12www.csueastbay.edu/businessopportunityprogram

13. THE B.O.P.’S CURRENT CLIENTS  Dutra-Cerro-Graden (Hayward)  Dream Courts (Hayward)  Eden I & R (Hayward)  Gators (Hayward)  Sun Gallery (Hayward)  Star Pacific (Union City)  Paddy’s Cafes (Union City) The Business Opportunity Program www.csueastbay.edu/businessopportunityprogram13www.csueastbay.edu/businessopportunityprogram