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Chapter 10
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What are they? Why do they matter?
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Temporal factors Time pressure Less time = Time of Year Seasonality Time of Day Circadian cycles Effects Advertiming
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Shopping Shopping Activities Acquisitional shopping Epistemic shopping Experiential shopping Impulsive shopping Shopping Value Personal value Utilitarian / Hedonic Value & Shopping Retail personality Functional quality Affective quality
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Impulsive shopping Impulsive v. Unplanned shopping Point-of-purchase Utilitarian Susceptibility Impulsivity Colors, prices, smells Consumer self-regulation Action-oriented State-oriented Impulsive v. Compulsive
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Atmospherics Servicescape Functional quality Affective quality
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Two factors Fit Congruity
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Odors Olfactory Citrus Music Foreground Background Affects Color Blue and red
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Social settings Social Environment Crowding Nonlinear effect Shopping buddies Salespeople Virtual shopping
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What are they? Economic Resources Buying power Consumer budgeting Mood Good mood Bad mood Security and fearfulness
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