3. Color Considerations Presentation format Corporate identity Mood

4. Presentation Format Slide and Screen shows-- Dark background Light text Light text contrasts against dark background.

5. Presentation Format Transparencies-- Light background Dark text Light background lets light through for dark text to be read.

6. Corporate Identity Logos Publications Packaging

7. Mood Restful-- Greens Blues

8. Mood Stressful, exciting-- reds oranges

9. Mood Corporate look-- Shades of gray

10. Mood Rich mood-- Shades of purple

11. Mood Seasonal-- Pastels for spring Earth tones for autumn

12. Response to Colors Use strong colors for business presentations! Usually NO Pastels

13. Response to Colors Colors and symbols are also cultural.

14. Pacing Separate topics with color Change color for opposing view

15. Elements of a Presentation Use consistent wording Use brief wording Include a title/introductory slide and a closing slide Reflect purpose of presentation throughout

16. General Guidelines Bulleted items: No more than 7 at each level No single bullets! Words: No more than 7 per item Levels: No more than 2 per slide Text: No smaller than 24 points

17. Other Considerations Hardware limitations Changing media

18. Hardware Limitations Where will it run? Your computer Foreign computer

19. Consider Your Audience Audiences are becoming more presentation literate  They are bored with “same” looks  Uniqueness can add impact Know your audience  10% are color-blind  Beware of experiential differences

20. Presentation Basics Be consistent Strive for simplicity Always do a “test drive” Consider the audience

21. Thank You for Your Attention!