1. © Virtue Ventures LLC 2007. Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/) SWOT Analysis

2. © Virtue Ventures LLC 2007. Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/) SWOT Screening Requirements Familiarize your self with SWOT concept Complete SWOT analysis for your organization Follow-up SWOT analysis with your current and future plans to: Leverage internal organizational strengths Manage internal organizational weaknesses Take advantage of external market opportunities Be responsive to external market threats

3. © Virtue Ventures LLC 2007. Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/) SWOT Analysis Internal/Organizational Strengths Weaknesses External/Market Opportunities Threats Understanding the Business Environment To plan effectively, organizations need to fully understand the dynamics of their internal and external environment and respond accordingly:

4. © Virtue Ventures LLC 2007. Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/) Sample SWOT Analysis Physical Assets Low Cost of Service Innovation People Storage Customer Relations Balance Sheet and Cash Flow New Market Expansion Acquisition Industry Growth People Development Customer Service Information Systems Communication Current Customer Relationships Storage Information Management Information Systems Depreciated Asset Base Expiring Contracts Customer Retention Customer Service Human Resource Management Lack of Organizational Depth Employee Development Workflow Efficiency Unrealistic Goals Decision Making Process Communications Lack of a Shared Vision Information Systems Dependent Market Share Position the Organization the Industry WEAKNESSES STRENGTHS THREATS OPPORTUNITIES

5. © Virtue Ventures LLC 2007. Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/) Your SWOT Analysis the Organization the Industry WEAKNESSES STRENGTHS THREATS OPPORTUNITIES

6. © Virtue Ventures LLC 2007. Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/) What’s Next? Many organizations attempt to understanding the internal and external dynamics of their business environment, but fail to turn this information into into an actionable strategy. Therefore, the goal is to develop a plan that: Leverages Strengths Manages Weaknesses Takes advantage of market opportunities Is responsive to market threats

7. © Virtue Ventures LLC 2007. Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/) Leveraging Internal Strengths What is currently being done or has been done? What still needs to be done?

8. © Virtue Ventures LLC 2007. Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/) Managing Internal Weaknesses What is currently being done or has been done? What still needs to be done?

9. © Virtue Ventures LLC 2007. Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/) Leveraging External Opportunities What is currently being done or has been done? What still needs to be done?

10. © Virtue Ventures LLC 2007. Licensed under the Creative Commons Attribution 3.0 License (http://creativecommons.org/licenses/by/3.0/) Minimizing External Threats What is currently being done or has been done? What still needs to be done?